Apple Reportedly Set to Open Up Apple TV to Third-Party Developers at WWDC

I still hold by the idea that a television set is NOT what they're planning. I think the "cracked" format is the current Apple TV. They're cheap, upgradable and gives a user freedom to do what they will with their tv screen. Imagine having an obsolete tv in 3 years and having to buy a new one. That's not a perfect solution, therefore, not apple.

you know what this means right? some developers have already had access to the Apple TV SDK and will be present to demo some apps!

I don't really understand the real purpose of apps on your TV

Look at a product like Roku which has tons of "channels" (as apps). Instead of having one company who publicly calls the :apple:TV a hobby showing it a little love when they feel like it, you can have hundreds or thousands of developers filling in the gaps on all of the things various pools of people wish that it could do.

Also look at the jailbreak features for :apple:TV. These exist because those developers want more out of the little box than it delivers "as is". With an app store some of those kinds of "apps" could become apps (without a jailbreak required). Again, it extends the functionality for those interested in "more".

Thirdly, mentally time travel back to when the iPhone launched with just the handful of apps that Apple chose to include. Imagine it it had stayed that way (only Apple developing apps for the iPhone). Now think about how much utility & fun were added when the third parties got to contribute apps. That should frame the concept of potential for this little iDevice too (imagine what the third parties will be able to do... and then think about what you can't imagine that they'll do too).

Personally, this is (IMO) the best rumor for WWDC. Sure I definitely need a new Macbook Pro but I'm more excited about this rumor than the others.

If we can get some XMBC and Plex action like this on the 1080p Apple TV and not worry about jailbreaking I'll buy 3.

Finally! This will probably be the thing that makes me retire my gen 1 Apple TV and upgrade.

If true, this is WAY bigger news than retina macs. Every network, HBO, movie streaming service, and hulu are going to drop apps immediately.