Verizon Clarifies Discontinuation of Grandfathered Unlimited Data: Applies to New Subsidized Devices - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Verizon Clarifies Discontinuation of Grandfathered Unlimited Data: Applies to New Subsidized Devices

Verizon yesterday made headlines for comments from Chief Financial Officer Fran Shammo revealing that the carrier is planning to discontinue its grandfathered unlimited data plans when the carrier rolls out new shared data plans this summer. Verizon dropped those unlimited data plans within months of introducing the iPhone early last year, but customers who had previously been on the unlimited plans have been allowed to keep them, even through handset upgrades.

verizon iphone cook
Tim Cook and Verizon Wireless CEO Dan Mead introduce the Verizon iPhone in January 2011

Verizon issued a clarification to The New York Times today, noting that the loss of grandfathered unlimited plans will be limited to those customers purchasing new subsidized devices for use on the carrier. Users who do not upgrade their devices or who choose to upgrade at unsubsidized prices will be able to keep their unlimited data plans. Still, the change would appear to be set to affect the majority of Verizon's current unlimited data customers, as most customers are interested in regular handset upgrades at subsidized prices.

- Customers will not be automatically moved to new shared data plans. If a 3G or 4G smartphone customer is on an unlimited plan now and they do not want to change their plan, they will not have to do so.

- When we introduce our new shared data plans, Unlimited Data will no longer be available to customers when purchasing handsets at discounted pricing.

- Customers who purchase phones at full retail price and are on an unlimited smartphone data plan will be able to keep that plan.

- The same pricing and policies will be applied to all 3G and 4GLTE smartphones.

Sprint remains the only major U.S. carrier to offer unlimited data for iPhone users, and the carrier has indicated that it will continue to do so for the next-generation device, even if it supports 4G LTE networks that could lead to consumers using more data capacity.

Related Forum: iPhone

Popular Stories

iOS 27 Next to iPhone

Here's When iOS 27 Rolls Out Today in Every Time Zone [Update: It's Out]

Sunday September 13, 2026 3:00 am PDT by
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking! Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
iOS 27 Icon iPhone

iOS 27 Available Now With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update — 10 a.m. Pacific Time: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and...
deep black iphone 18 pro

Apple Says iPhone 18 Pro Max Sold in U.S. Differs in One Way

Saturday September 12, 2026 3:27 pm PDT by
As noted by Nicolas Lellouche, who writes for the French tech website Numerama, Apple has updated its tech specs pages for the iPhone 18 Pro and iPhone 18 Pro Max to clarify which models are equipped with its new C2 cellular modem and where. Apple now says the iPhone 18 Pro has a C2 modem worldwide, while the iPhone 18 Pro Max uses the chip in every country except for the U.S. According...

Top Rated Comments

187 months ago
Nice clarification. "Customers who purchase phones at full retail price and are on an unlimited smartphone data plan will be able to keep that plan." Making it sound like it's a gift from them to you.
Score: 20 Votes (Like | Disagree)
imprezu Avatar
187 months ago
Prices of used 4g smartphones are going to skyrocket.
Score: 11 Votes (Like | Disagree)
187 months ago
So basically your a sucker if you go for their subsidized phones and signing up for a 2 year contract.

You're a sucker if you pay for an unsubsidized phone- you pay the same rate for your plan whether your phone was subsidized or not.
Score: 7 Votes (Like | Disagree)
187 months ago
I don't understand the contention that buying at the unsubsidized rate is a workable solution here. If you buy the phone unsubsidized, you still have to pay the same plan rates that pay the carrier back (and then some) for the subsidy, so... a ~$500 premium just to keep your unlimited plan? How does that constitute the best deal for even the top data users?

Is there something wrong with my math?
Score: 6 Votes (Like | Disagree)
187 months ago
As soon as AT&T does this... hello Sprint!
Score: 6 Votes (Like | Disagree)
187 months ago


I think the lesson here is that companies should never advertise anything as unlimited. These agreements almost always have some kind of "excessive usage" clause, and it's just not possible for every customer to take full advantage of it when the backend resources are finite.
That is exactly what The AT&T CEO said last week and folks ripped him for it. AT&T made a mistake in the initial unlimited offering. The did not anticipate the iPhone success and the bandwidth needed. A fully understandable and honest statement from the CEO.
Score: 5 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors