Apple Execs Cook, Schiller, and Oppenheimer Sell Millions in Shares as RSUs from 2008 Vest - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Execs Cook, Schiller, and Oppenheimer Sell Millions in Shares as RSUs from 2008 Vest

by

Three Apple executives sold millions of dollars in Apple shares after restricted stock units awarded in 2008 vested. The three executives were Apple CEO Tim Cook, Apple CFO Peter Oppenheimer, and marketing chief Phil Schiller. The sales were disclosed in mandatory SEC filings.

aaplstockgrowth
- Tim Cook sold 106,640 shares at an average price of $600.79/share, after having 93,360 shares withheld for tax purposes. He netted $64 million.

- Peter Oppenheimer sold 80,147 shares at an average price of just under $599/share, after having 69,853 shares withheld for tax purposes. He netted just under $48 million.

- Phil Schiller sold 64,151 shares at an average price of $602.66/share, after having 55,849 shares withheld for tax purposes. He netted $38.66 million.

A restricted stock unit, or RSU, is a form of compensation valued in terms of company stock, but the stock is not issued at the time of the grant. Instead, it's meant as an enticement for senior management to stay with the company. The shares in question were originally awarded in September of 2008, likely as part of an annual bonus. When they vested on March 24 of this year, each RSU was converted to a single share of AAPL stock.

The executives used a Rule 10b5-1 trading plan to manage the sales of the shares. The regulation allows executives with insider knowledge of the company to control the purchase or sale of stock ahead of time so as to avoid any accusation of insider trading.

Apple executives Bob Mansfield and Scott Forstall also had large RSU awards vest this month, but their shares weren't sold immediately.

Top Rated Comments

jlgolson Avatar
191 months ago
"Raghghghghg 1%."

"That's more money than anyone needs in a lifetime, they should give it all to charity."

"Think of the poor Chinese workers at Foxconn!"

"They worked hard for their money and they have created a lot of value for the shareholders."

"Who are we to criticize others for their success?"

"They'll pay a huge amount of money in taxes, so we all get something from their success."

Did I cover all the bases?
Score: 16 Votes (Like | Disagree)
191 months ago
"Raghghghghg 1%."



Did I cover all the bases?

missed the big one. They earned it and and added to the net worth of millions of shareholders and employees.
Score: 9 Votes (Like | Disagree)
191 months ago
I think they can live comfortably now even with the high gas prices.
Score: 6 Votes (Like | Disagree)
rdowns Avatar
191 months ago


What will happen afterwards is what should concern us. Is the management style changing after this? Focus on enjoying the well earned money and other people will take over? Slacking becomes Apple's internal doom?


Where do people get this stuff?
Score: 5 Votes (Like | Disagree)
jlgolson Avatar
191 months ago
What people? What stuff?

The Apple executives got their money by selling their shares.

My comments come from McGiord's mind.
They own many, many more shares that they haven't yet sold, and plenty of Apple execs have sold shares before this. It isn't the first time someone has cashed in.

That said, there's nothing wrong with diversification.
Score: 4 Votes (Like | Disagree)
dwman Avatar
191 months ago
I'll admit I don't understand the stock market, but why doesn't selling this many shares cause the stock price to bomb, when selling only 100 shares causes it to drop 9% (https://www.macrumors.com/2012/03/23/apple-stock-trading-halted-briefly-on-sudden-9-drop/)?

I think that had more to do with a glitch then the actual sale of shares.
Score: 3 Votes (Like | Disagree)

Popular Stories

iphone duo feature

Tim Cook Explains Why He Stepped Down as Apple CEO Before iPhone Duo Launch

Thursday October 8, 2026 11:05 am PDT by
The Independent's David Phelan on Wednesday interviewed Apple's executive chairman Tim Cook at Apple's U.K. headquarters in the Battersea Power Station, and one of the topics they discussed was John Ternus taking over as Apple's CEO. Ternus, who was previously Apple's hardware engineering chief, succeeded Cook as Apple's CEO on September 1. Cook said the transition "started years ago."...
tim cook john ternus apple ceo

Tim Cook Says He's 'Not Meddling' With Apple's New CEO John Ternus

Thursday October 8, 2026 11:15 am PDT by
In his new role as the executive chairman of Apple's board of directors, Tim Cook told The Independent's David Phelan that he is "not meddling" with Apple's new CEO John Ternus. "First of all, John and I have an incredible level of trust in each other," said Cook. "The relationship must be based on trust, and the communication must be frequent and significant. But other than that, what I'm...
Tim Cook Chengdu China

Tim Cook Visits China for the Third Time in 2026

Monday October 12, 2026 6:54 am PDT by
Tim Cook is visiting China for the third time this year, with talks in Guangdong focused on expanding Apple's manufacturing and sales operations, the South China Morning Post reports. This is Cook's first China trip in his capacity as Apple's executive chairman. He moved into the position on September 1 when John Ternus took over as CEO. Apple has said part of Cook's work involves...
Latest Stories
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
18 hours ago
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
18 hours ago
Here's a New Tour of Apple's HomeView Software
Here's a New Tour of Apple's HomeView Software
18 hours ago
Apple Reveals New iPad Mini's Battery Capacity
Apple Reveals New iPad Mini's Battery Capacity
19 hours ago
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
21 hours ago
'Pluribus' Season 2 Reportedly Starts Production Today
'Pluribus' Season 2 Reportedly Starts Production Today
1 day ago
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
1 day ago
HomeView Software 27.2: Wallpapers, Control Center, and More
HomeView Software 27.2: Wallpapers, Control Center, and More
1 day ago
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
1 day ago
iOS 27.3 Will Enable These Apple Intelligence Features in China
iOS 27.3 Will Enable These Apple Intelligence Features in China
2 days ago
Apple Says iOS 27.3 Beta Coming Next Week
Apple Says iOS 27.3 Beta Coming Next Week
2 days ago
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
2 days ago
14 New Things Your iPhone Can Do in iOS 27.2
14 New Things Your iPhone Can Do in iOS 27.2
2 days ago
iPhone Duo Review: One Week Later
iPhone Duo Review: One Week Later
2 days ago
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
2 days ago
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
2 days ago
MacBook Pro With Touch Display: 15 More Details Revealed
MacBook Pro With Touch Display: 15 More Details Revealed
2 days ago
Russia Places Apple on State Surveillance Registry
Russia Places Apple on State Surveillance Registry
2 days ago
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
2 days ago
Apple Has Released More Than 25 New Products in the Past Two Months
Apple Has Released More Than 25 New Products in the Past Two Months
2 days ago
Local Code Launches as Free, Private AI Assistant Tool for Mac
Local Code Launches as Free, Private AI Assistant Tool for Mac
2 days ago
Apple Acquires Ascend.io
Apple Acquires Ascend.io
2 days ago
HomePod Mini 2 Launches Today: All the New Features
HomePod Mini 2 Launches Today: All the New Features
2 days ago
AirTag 2 4-Pack Drops to New Low Price of $69.99
AirTag 2 4-Pack Drops to New Low Price of $69.99
2 days ago
Rian Johnson's iPhone Camera App Goes Viral
Rian Johnson's iPhone Camera App Goes Viral
2 days ago
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
2 days ago
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
2 days ago
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
2 days ago
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
3 days ago
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
3 days ago

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors