harrods
Apple is planning to open a new store-within-a-store concept at the legendary Harrods department store on Brompton Road in London, according to 9to5Mac.

Harrods boasts more than 1 million square feet of selling space across 330 departments -- plenty of room for an Apple Store of sorts. The store-in-store concept will feature wooden tables and signage but won't have the signature feature of any standalone Apple Store: the Genius bar.

9to5Mac claims the store will be smaller than the typical standalone Apple Store, but will be larger than the standard store-within-a-store at Best Buy or the new pilot program at Target stores in the US.

harrodsinterior

The richly detailed interior of Harrods

Harrods is perhaps the best-known department store in the world and is visited by more than 300,000 customers on its busiest days. The store is owned by Qatar Holdings, the nation of Qatar's sovereign wealth fund; it was sold by Mohamad Al-Fayed for £1.5 billion in 2010.

(Images courtesy Flickr/sonewfangled and Flickr/Herry Lawford)

Top Rated Comments

flynndean Avatar
179 months ago


The US has absolutely the best customer service of any country I've ever been to. This is coming from a dual uk/Canadian citizen. I've been to almost 20 countries and lived in 4 and hospitality in the US is something locals take for granted. In many countries tou dont even get a "hello" or "how's it going" when you walk in the store oe "have a nice day" when you leave, nevermind a pleasent conversation with the staff. Finland comes a close second for friendliness. I really hope that Apple is using this as something that goes with their brand.

That's the Canadian in you speaking. No true cynical, grumpy Brit would allow somebody to ask "How's it going?" without pointing out the gross grammatical error contained therein. Nor would they allow anybody working in somewhere like Harrods to say the words "Have a nice day" without questioning the sincerity behind the wishing of good will while also having to subvert the image of some acne-ridden American teenager in a paper hat serving fries.

I personally prefer the "don't speak until spoken to" dynamic of Customer Service that exists in the UK and actively abhor the recent "Americanization" of many shop's policies when it comes to engaging customers. If I need help, I'm perfectly capable of asking for it. I certainly don't need some member of a clone army being falsely amicable to me because he's been told to (or because of a commission).

I can actually say truthfully that I have LEFT shops because of over-zealous staff and taken my business elsewhere, and I have certainly bought items online solely to avoid Shopping "Malls" with their American ideals of "Customer Service".

I know I'm not alone, and I'm acutely aware that it's a quirk of British culture. Just understand that although we might sometimes speak what sounds like the same language, there are cultural divides that often won't make sense after translation. British people broadly distrust nice people, especially strangers. I don't 100% understand why we're so cynical, but I suspect it might be because we live in a country where it's cold and it rains 300+ days of the year. The fact is, we can't really comprehend why a shop assistant would be so happy and 'helpful' when he works for a relatively low wage in a tertiary services industry having to serve annoying people like us. Your idea of "Customer Service" is therefore met with awkwardness, suspicion and disdain.

No doubt this proposed Apple Store will be staffed by Apple Staff in their casual dress and "American" attitude to Sales. A far cry from the "suited & booted" professionals in other Harrods Departments. And that is why the savvy, discerning Londoner will do his shopping for Apple Products online and leave the tourists to fight over the shiny iPads on display...
Score: 4 Votes (Like | Disagree)
vrDrew Avatar
179 months ago
Over the course of a generation Harrods has gone from being the retailer of choice for upper-middle class home-counties Brits to a vulgar, garish and over-priced trap for affluent (and largely clueless) tourists. Former owner Muhammed al-Fayed's symbolic "burning" of the Royal Warrants back in 2000 (he believed that the British Royal Family was responsible for killing his son Dodi) symbolized many things, but it merely served as a reminder to most people who actually live in London how irrelevant both those institutions had become.

Apple obviously feels it has not yet approached the saturation point in its retail footprint, and maybe there are some Harrods customers who'll feel better picking up their iPads and MacBook Airs far from the maddening crowds at Regent Street or Covent Garden. I wish them well, but I certainly won't be tempted to fight the crowds at Knightsbridge Tube Station just to check it out. Last time I was in Harrods (about ten years ago) I was more than a little amused to note that they'd instituted a £1 fee to use the toilets.
Score: 4 Votes (Like | Disagree)
flynndean Avatar
180 months ago
It's actually probably a cultural thing. Broadly speaking, a British Shopper will avoid talking to staff unless absolutely necessary, and even then...it's usually out of sheer desperation. We actually get equally, if not more annoyed by the US attitude to Customer Service. It comes across as false & contrite to our delicate egos.

I'm sure the staff in Harrods would have been perfectly civil & helpful to you if you'd asked for their assistance. They just adhere to the old maxim of "Less is More" so don't be expecting them to invade your day like they would on your side of the pond. It's just not very "British" (don't ask me to explain the rationale behind it...I don't know why we're so adverse to outside help).

I frequently visit the US for work & if I have to do any shopping...I have to constantly suppress the urge to punch anybody who speaks to me as part of their idea of "Customer Service" in the face...

Repeatedly.
Score: 4 Votes (Like | Disagree)
Westyfield2 Avatar
180 months ago
Fortnum's > Harrods.



Just sayin'.
Score: 3 Votes (Like | Disagree)
firestarter Avatar
179 months ago
Store within a store and no inception jokes?
Other memes are available™

apple opening store within a store inside londons harrods department store image
Score: 2 Votes (Like | Disagree)
LondonCentral Avatar
179 months ago
[SIZE=1]

I frequently visit the US for work & if I have to do any shopping...I have to constantly suppress the urge to punch anybody who speaks to me as part of their idea of "Customer Service" in the face...

Repeatedly.

So true.
Score: 2 Votes (Like | Disagree)

Popular Stories

iphone air thickness

Apple Said to Cut iPhone Air Production Amid Underwhelming Sales

Friday October 17, 2025 8:29 am PDT by
Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec). The Japanese investment banking and securities firm claims that the iPhone 17 Pro and iPhone 17 Pro Max are seeing higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, performing...
iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Saturday October 18, 2025 11:00 am PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps. More features and changes will follow in future ...
iOS 26

iOS 26.0.2 Update for iPhones Coming Soon

Friday October 17, 2025 7:35 am PDT by
Apple's software engineers continue to internally test iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet. The update will likely be released by the end of next week. Last month, Apple released iOS 26.0.1,...
HomePod mini and Apple TV

Apple's Next Rumored Products: New HomePod Mini, Apple TV, and More

Thursday October 16, 2025 9:13 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year. The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
iPhone Siri Glow

Some Apple Employees Have 'Concerns' About iOS 26.4's Revamped Siri

Sunday October 19, 2025 7:39 am PDT by
iOS 26.4 is expected to introduce a revamped version of Siri powered by Apple Intelligence, but not everyone is satisfied with how well it works. In his Power On newsletter today, Bloomberg's Mark Gurman said some of Apple's software engineers have "concerns" about the overhauled Siri's performance. However, he did not provide any specific details about the shortcomings. iOS 26.4 will...
Apple iPad Pro hero M5

New iPad Pro Has Six Key Upgrades Beyond M5 Chip

Saturday October 18, 2025 10:57 am PDT by
While the new iPad Pro's headline feature is the M5 chip, the device has some other changes, including N1 and C1X chips, faster storage speeds, and more. With the M5 chip, the new iPad Pro has up to a 20% faster CPU and up to a 40% faster GPU compared to the previous model with the M4 chip, according to Geekbench 6 results. Keep in mind that 256GB and 512GB configurations have a 9-core CPU,...
14 inch MacBook Pro Keyboard

New 14-Inch MacBook Pro Has Two Key Upgrades Beyond the M5 Chip

Thursday October 16, 2025 8:31 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro base model with an M5 chip, and there are two key storage-related upgrades beyond that chip bump. First, Apple says the new 14-inch MacBook Pro offers up to 2× faster SSD performance than the equivalent previous-generation model, so read and write speeds should get a significant boost. Apple says it is using "the latest storage technology," ...
m4 macbook air blue

M5 MacBook Air Coming Spring 2026 With M5 Mac Studio and Mac Mini in Development

Thursday October 16, 2025 3:57 pm PDT by
Apple plans to launch MacBook Air models equipped with the new M5 chip in spring 2026, according to Bloomberg's Mark Gurman. Apple is also working on M5 Pro and M5 Max MacBook Pro models that will come early in the year. Neither the MacBook Pro models nor the MacBook Air models are expected to get design changes, with Apple focusing on simple chip upgrades. In the case of the MacBook Pro, a m...
14 inch MacBook Pro Keyboard

M5 Chip Achieves Impressive Feat in 14-Inch MacBook Pro Speed Test

Friday October 17, 2025 7:10 am PDT by
The first alleged benchmark result for the M5 chip in the new 14-inch MacBook Pro has surfaced, allowing for some performance comparisons. Based on a single unconfirmed result uploaded to the Geekbench 6 database today, the M5 chip has pulled off an impressive feat. Specifically, the chip achieved a score of 4,263 for single-core CPU performance, which is the highest single-core score that...