Former Retail Store Manager Steve Cano to Succeed Ron Johnson as Apple Retail Chief? [Updated] - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Former Retail Store Manager Steve Cano to Succeed Ron Johnson as Apple Retail Chief? [Updated]

Yesterday, we noted that Apple senior vice president for retail Ron Johnson had been removed from Apple's list of senior executives, in line with his previously-announced departure to become CEO of department store chain J.C. Penney. The transition occurred with no announcement from Apple regarding Johnson's successor.

cano johnson osaka
Steve Cano (left) and Ron Johnson (right) at 2004 grand opening of Shinsaibashi store in Osaka, Japan (Source: ifoAppleStore)

Cult of Mac now reports that Steve Cano has been elevated to the position of senior vice president for retail, heading up the successful division as part of the executive leadership team.

Apple’s new retail boss boss isn’t just some suit, though. He’s one of the first retail employees Apple ever hired, a California surfer dude who has climbed from the sales floor to the very top rung of Apple management.

It’s a real rags-to-riches story that should be inspiration to every stressed out Apple Store sales associate or overworked Genius: your work can be noticed, and you too can go to the very top.

According to our source, Apple is replacing Johnson with his long-time lieutenant, Steve Cano.

According to the report, Cano began his career at Apple ten years ago as manager of the Palo Alto retail store, later moving to open the SoHo store in New York City. Consistent with previous reports of Apple looking for a candidate with international retail experience, Cano has spent the last seven years working on Apple's international retail efforts, first in Japan as manager of the Ginza store in Tokyo and then as regional director there. Cano then moved to London, where he has been serving as senior director of international retail for the last several years.

Update: Apple has issued a brief statement to Cult of Mac indicating that the search for Johnson's successor is still continuing.

Apple has gotten back to us a statement, reading: “The search for a replacement for Ron Johnson continues, and Apple has nothing to announce about this subject at this time.”

Popular Stories

iPhone Duo Display Cracking

Apple Alerts Stores to iPhone Duo's Display Cracking Issue

Friday October 30, 2026 3:20 pm PDT by
In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue. If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....
2024 iPhone Boxes Feature

Apple Stores Reportedly Rolling Out New Anti-Theft System for iPhones

Sunday October 25, 2026 8:18 am PDT by
Bloomberg's Mark Gurman today reported that Apple is facing a growing problem where some people will buy iPhones or other products and either remove accessories from the box, open up the device and remove components, and/or remove the entire device, and then attempt to return the box hoping that the employee will not notice. When a customer seeks to return an iPhone, he said that Apple's...
iphone duo feature

Apple Says iPhone Duo Not Available on Walk-In Basis in Three Countries

Monday October 19, 2026 11:00 am PDT by
For a limited time, the iPhone Duo and the iPhone 18 Pro Max will be limited to customers with a pickup reservation at Apple Stores in Japan, South Korea, and the United Arab Emirates, according to notices posted on Apple's localized websites for those countries. The notices suggest that the iPhone Duo will not be available for walk-in customers at Apple's retail locations in Japan, South...

Top Rated Comments

196 months ago
Why are all Apple employees deeply unattractive people when their products are so beautiful?

Strange.

Aw, come on. Beauty is subjective.
Score: 2 Votes (Like | Disagree)
benmrii Avatar
196 months ago
I had the pleasure of working with Steve Cano at SoHo and can say that he is a great person and tremendous manager. The best part is what this quote makes me think of:
It's a real rags-to-riches story that should be inspiration to every stressed out Apple Store sales associate or overworked Genius: your work can be noticed, and you too can go to the very top.
Not only is that true for him, he makes it true for everyone on his team. He always encouraged and recognized hard work and strong employees, and he did so in two ways that have become rare in the workplace: example and trust. His example through commitment and hard work made it clear that he would never expect anyone to do something that he wasn't willing to do himself. And the trust he put in his employees was nothing short of inspirational.

If you will permit me the indulgence of one memory: to this day I remember a customer service issue at the Bar that escalated to the point of Steve joining the conversation. Contrary to what many managers would do in that situation to placate a customer, he did not belittle me or dismiss my recommendations, but instead explained to the customer that, as General Manager, he had put his trust in me for such situations, and that he was going to support my recommendation. That is not the easy way out that most would take. That is the kind of example and message that motivates an employee to excellence.

Trust me: this is a man anyone would be fortunate to work for. And if this little snippet has done anything, I hope it is a worthwhile thank you and congratulations to Steve. Well deserved!
Score: 2 Votes (Like | Disagree)
the8thark Avatar
196 months ago
I think the article is mis-leading or confusing it's facts. They tout him as an example of how you can rise to the top from a sales associate, then state that he STARTED as a manager of a store.

Not the same thing, and getting from "unnoticed sales monkey" to "manager" is quite a fight in the jungle, IMHO.

This is very true.
Score: 1 Votes (Like | Disagree)
196 months ago
I think the article is mis-leading or confusing it's facts. They tout him as an example of how you can rise to the top from a sales associate, then state that he STARTED as a manager of a store.

Not the same thing, and getting from "unnoticed sales monkey" to "manager" is quite a fight in the jungle, IMHO.
Score: 1 Votes (Like | Disagree)
gmcalpin Avatar
196 months ago
Except the StarTAC was black or charcoal, not silver.

It came in silver, too: http://www.retrofones.com/silver-130-p-58.html
Score: 1 Votes (Like | Disagree)
196 months ago
What kind of phone is Ron using in the picture?
The picture is from 2004, three years before the public introduction of the iPhone.
Score: 1 Votes (Like | Disagree)
Latest Stories
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
18 hours ago
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
18 hours ago
Here's a New Tour of Apple's HomeView Software
Here's a New Tour of Apple's HomeView Software
18 hours ago
Apple Reveals New iPad Mini's Battery Capacity
Apple Reveals New iPad Mini's Battery Capacity
20 hours ago
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
21 hours ago
'Pluribus' Season 2 Reportedly Starts Production Today
'Pluribus' Season 2 Reportedly Starts Production Today
1 day ago
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
1 day ago
HomeView Software 27.2: Wallpapers, Control Center, and More
HomeView Software 27.2: Wallpapers, Control Center, and More
1 day ago
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
2 days ago
iOS 27.3 Will Enable These Apple Intelligence Features in China
iOS 27.3 Will Enable These Apple Intelligence Features in China
2 days ago
Apple Says iOS 27.3 Beta Coming Next Week
Apple Says iOS 27.3 Beta Coming Next Week
2 days ago
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
2 days ago
14 New Things Your iPhone Can Do in iOS 27.2
14 New Things Your iPhone Can Do in iOS 27.2
2 days ago
iPhone Duo Review: One Week Later
iPhone Duo Review: One Week Later
2 days ago
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
2 days ago
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
2 days ago
MacBook Pro With Touch Display: 15 More Details Revealed
MacBook Pro With Touch Display: 15 More Details Revealed
2 days ago
Russia Places Apple on State Surveillance Registry
Russia Places Apple on State Surveillance Registry
2 days ago
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
2 days ago
Apple Has Released More Than 25 New Products in the Past Two Months
Apple Has Released More Than 25 New Products in the Past Two Months
2 days ago
Local Code Launches as Free, Private AI Assistant Tool for Mac
Local Code Launches as Free, Private AI Assistant Tool for Mac
2 days ago
Apple Acquires Ascend.io
Apple Acquires Ascend.io
2 days ago
HomePod Mini 2 Launches Today: All the New Features
HomePod Mini 2 Launches Today: All the New Features
2 days ago
AirTag 2 4-Pack Drops to New Low Price of $69.99
AirTag 2 4-Pack Drops to New Low Price of $69.99
2 days ago
Rian Johnson's iPhone Camera App Goes Viral
Rian Johnson's iPhone Camera App Goes Viral
2 days ago
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
2 days ago
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
2 days ago
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
2 days ago
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
3 days ago
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
3 days ago

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors