How Apple Approached Developing Siri's Personality - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

How Apple Approached Developing Siri's Personality

Many readers are now enjoying some of the quirkier responses coming from Siri, Apple's intelligent assistant built into the iPhone 4S. The Wall Street Journal spoke with one of the co-founders of the original Siri and how they approached instilling Siri with personality:

"There were many conversations within the team about whether it should be gender neutral" or "should have an 'attitude,' " said Mr. Winarsky, who didn't go to Apple, and still works at SRI. The result, before the software was bought by Apple, was "occasionally a light attitude," he said.

According to a different person who actually worked at Apple on the Siri project, Apple focused on keeping Siri's personality "friendly and humble -- but also with an edge". According to their source, they were thinking "How would we want a person to respond?" while developing the software.

personality
The Siri group is said to be one of the largest software teams at Apple and the crafted responses are to try to forge an emotional tie to customers. MacRumors forum readers are posting their favorite responses in this discussion thread.

Siri launched as an exclusive feature for the iPhone 4S and allows users to speak questions and requests directly to their iPhone.

Popular Stories

Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
imac video apple feature

Apple Made Its Second-Biggest Acquisition Ever This Year

Wednesday July 29, 2026 12:03 pm PDT by
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019. Q.ai...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro and iPhone Ultra: Pre-Orders and Release Date

Thursday July 30, 2026 6:12 am PDT by
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern. Labor Day is September 7 this year. The last time the holiday fell on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic. So, the last time Labor Day was on September 7 in a normal year was in ...

Top Rated Comments

arn Avatar
193 months ago
from the easter eggs thread

https://forums.macrumors.com/showthread.php?t=1246706

how apple approached developing siris personality image

how apple approached developing siris personality image
Score: 28 Votes (Like | Disagree)
HelveticaNeue Avatar
193 months ago
I have been really impressed with Siri. Last night Siri blew me away when I said "Add oatmeal to my groceries note". I felt certain Siri wouldn't have any idea what I meant. A second later Siri says okay and pops up my already existing grocery list in notes and adds Oatmeal on a new line at the end of the list ... I was stunned.
Score: 18 Votes (Like | Disagree)
motulist Avatar
193 months ago
They should merge Siri with Cleverbot.

No, they definitely shouldn't. Despite Cleverbot's name, it's actually dumb as a brick.
Score: 13 Votes (Like | Disagree)
193 months ago
I like the humor Apple gave Siri :)

how apple approached developing siris personality image
Score: 13 Votes (Like | Disagree)
motulist Avatar
193 months ago
Yes, but it's not what they use to contact the ship. That would be a communicator (TOS) or combadge (TNG). Tricorders are used to scan things.

Yeah, but tricorders don't have "airplane mode" either. It was a joke. If siri said "your communicator is in airplane mode" that would be way too generic a tech term and some people would actually get confused and think siri was actually telling them an error message. When you're making a joke for *extremely* broad audiences in a technical context then you have to make sure that your joke can't possibly be misinterpreted.
Score: 12 Votes (Like | Disagree)
atari1356 Avatar
193 months ago
Funny...

My 7 year old daughter started saying that Siri is "kind of rude" after Siri told her "I don't do knock knock jokes". :D
Score: 10 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors