China Telecom is reportedly gearing up for the launch of the iPhone 5, training staff members and even beginning advertising as it prepares to begin taking orders as soon as the end of this month.
China Telecom has instructed some of its provincial branches to begin preparations for the sales of the iPhone 5, including conducting staff training, and the operator will accept orders for the phone at the earliest at end September, reports Southern Metropolis Daily, citing a company insider.
According to the report, a LED screen at the Changan Road branch of China Telecom had started advertising the forthcoming debut of the iPhone 5.
The carrier is expecting to begin pre-sales of the iPhone 5 later this month, with official sales beginning next month. China Telecom is also said to be dedicating a massive 1.5 billion yuan ($234.5 million) to marketing for the device under an initiative known as the "Dragon Plan".
China is a booming market for Apple, but Apple has so far partnered only with China Unicom as an official carrier for the iPhone. China's other two major carriers, China Mobile and China Telecom, have been pushing hard for the iPhone, and it now appears that at least China Telecom is lined up to begin offering the device with the launch of the iPhone 5.
Saturday October 18, 2025 11:00 am PDT by Joe Rossignol
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps.
More features and changes will follow in future ...
Monday October 20, 2025 10:57 am PDT by Juli Clover
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass.
The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
Sunday October 19, 2025 7:39 am PDT by Joe Rossignol
iOS 26.4 is expected to introduce a revamped version of Siri powered by Apple Intelligence, but not everyone is satisfied with how well it works.
In his Power On newsletter today, Bloomberg's Mark Gurman said some of Apple's software engineers have "concerns" about the overhauled Siri's performance. However, he did not provide any specific details about the shortcomings.
iOS 26.4 will...
Friday October 17, 2025 7:35 am PDT by Joe Rossignol
Apple's software engineers continue to internally test iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions.
iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet.
The update will likely be released by the end of next week.
Last month, Apple released iOS 26.0.1,...
Saturday October 18, 2025 10:57 am PDT by Joe Rossignol
While the new iPad Pro's headline feature is the M5 chip, the device has some other changes, including N1 and C1X chips, faster storage speeds, and more.
With the M5 chip, the new iPad Pro has up to a 20% faster CPU and up to a 40% faster GPU compared to the previous model with the M4 chip, according to Geekbench 6 results. Keep in mind that 256GB and 512GB configurations have a 9-core CPU,...
Monday October 20, 2025 1:55 pm PDT by Juli Clover
With the fourth beta of iOS 26.1, Apple added a toggle that makes Liquid Glass more opaque and reduces transparency. We tested the beta to see where the toggle works and what it looks like.
Subscribe to the MacRumors YouTube channel for more videos.
If you have the latest iOS 26.1 beta, you can go to Settings > Display and Brightness to get to the new option. Tap on Liquid Glass, then...
Monday October 20, 2025 1:02 pm PDT by Juli Clover
Even though we're at the fourth beta of iOS 26.1, Apple is continuing to add new features. In fact, the fourth beta has some of the biggest changes that we'll get when iOS 26.1 releases to the public later this month. We've rounded up what's new below.
Liquid Glass Transparency Toggle
Apple added a toggle for customizing the look of Liquid Glass. In Settings > Display and Brightness,...
Thursday October 16, 2025 9:13 am PDT by Joe Rossignol
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year.
The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
I wonder how it would work if a company like Verizon just didn't do marketing for it. Just put up some signs in the stores that it's in stock and let people flow in.
Just like everyone else...I want to know when it is coming. My wife and I are still on the super-slow 3g and can't wait for whatever phone comes out with whatever features!
aggressive marketing is one major reason why iProducts are so successful.
Partly, although i think the word-of-mouth effect for the growth of sales of all apple products shouldn't be discounted. Letting people play with your iPhone/iPad and enthusing how much you're enjoying it has a far greater effect than ads i think.
I think if it was terrible then bad word-of-mouth could kill it just as fast.
I got a G5 iMac 6 or 7 years ago and have had all 4 iPhones.
Now my close family have 4 iMacs 6 iphones 2 ipod touches 4 ipads 5 macbook pros a macbook air and 2 appletvs. None of that due to marketing all due to seeing how great the products are first hand.
