Got a tip for us?Let us know

a. Send us an email
b. Anonymous form

Best Buy's October 21st 'Apple Fixture Installation' Debunked as iPhone Launch

Tuesday September 6, 2011 7:23 AM PDT by Eric Slivka

Over the weekend, several Best Buy-related tips surfaced in connection with Apple. One of those tips came in the form of a new "Apple Fixture Installation" scheduled for October 21st that some have speculated could be related to the launch of the new iPhone.

We have heard from several of our Best Buy sources, however, that this is not the case. The "C2 end display" cited in the calendar listing is the location of Best Buy's iPad display, and updates to this display are fairly routine with new promotional materials or other layout changes. We have heard that Best Buy may be planning to enlarge these "endcap" displays with this event to be able to display more iPad units.

Consequently, this specific retail refresh is not linked to the iPhone. Reports have continued to suggest that Apple is planning for an iPhone release a bit earlier in the month, with the company's usual Friday release date meaning October 7th or 14th would be most likely.

Top Rated Comments

tann

188 months ago

Yay! Means it will hopefully be earlier than the 21st :D.

Score: 4 Votes (Like | Disagree)

miamialley

188 months ago

Turning in to:www.kneejerkmacrumors.com

And they shoved the correction to page 2...

Score: 3 Votes (Like | Disagree)

RoelJuun

188 months ago

Interested in when the iPhone 5 will be shipped to Europe Hope there won't be huge delays.

Score: 2 Votes (Like | Disagree)

Caliber26

188 months ago

This is really agonizing. All this speculation and suspense is putting me through it! I hope that by 10am PST :apple: decides to grace us (media outlets, rather) with event invites. I'M READY!!!!

Score: 1 Votes (Like | Disagree)

dewski

188 months ago

...that just means they're getting new promo displays for iOS 5.

Therefore iOS 5 will be released on/before October 21.

End of story.

^^^this^^^

it has to be an IOS5 signage.
best buy is always a week or two behind with displays and signage

Score: 1 Votes (Like | Disagree)

ChunkyLoverYYZ

188 months ago

AAARRGGGHHHHH... Just stop launching dates.

Yeah save the various launch dates for a Mac Rumor site!!
Wait... What?

Score: 1 Votes (Like | Disagree)

Read All Comments

Popular Stories

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by Joe Rossignol

We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...

• 30 comments

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by Joe Rossignol

Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...

• 90 comments

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by Joe Rossignol

The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by Joe Rossignol

Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...

• 141 comments

Apple Gives Final Warning to Home App Users

Tuesday February 3, 2026 8:55 am PST by Joe Rossignol

In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching. In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...

• 65 comments