It seems Steve Jobs had good reason for his angry reaction to Microsoft's acquisition of game developer Bungie in 2000. It wasn't just because Microsoft had managed to swipe up a prominent Mac developer. Apparently, Apple had also been working to acquire Bungie at that time. Develop cites an ex-Bungie employee about what might have been.
His account of the circumstances was that Phil Schiller - Apple's senior vice president of worldwide product marketing - then had a meeting with Steve Jobs to discuss if the Macintosh manufacturer should proceed with acquiring Bungie.
"Schiller asked Steve, who said no," Deniz tells Develop. "[But] after a week, Steve said yes. Schiller calls Bungie, but Bungie had already consummated the deal with Microsoft".
It's interesting to speculate how events would have played out if Apple had managed to acquire Bungie at the time. Halo, of course, became a massive success and has been the Xbox's flagship title since its launch.
Wednesday July 29, 2026 11:39 am PDT by Joe Rossignol
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Wednesday July 29, 2026 12:03 pm PDT by Joe Rossignol
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019.
Q.ai...
Thursday July 30, 2026 3:43 am PDT by Tim Hardwick
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
