Apple Filming New iPhone Ads Featuring Video Chat
Engadget reports that Apple has already started filming new ads featuring the next generation iPhone. The new ads are reportedly being directed by Sam Mendes.
According to the site's source, the new iPhone is referred to internally as Mammoth / N90. At least one scene from the ad is said to be featuring a video chat conversation between a mother and daughter using the iPhone's new front-facing camera. Engadget also cites a few recent tweets from actors who have revealed they have been auditioning for the new Apple ads.
Video conferencing has been a long discussed possibility for Apple's iPhone, though it has not yet been a very popular feature across many other phones. We've put together this poll to ask how appealing a feature it really is for the next iPhone:
Popular Stories
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019.
Q.ai...
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...
