The Wait for New MacBook Pros Continues, More Best Buy SKUs Found

Earlier this week, we noted that an image had been posted to our forums purportedly showing Best Buy's internal inventory system listing three unknown Apple products described only as "Dummy SKUs" and serving as placeholders for expected future products. While screenshots from Best Buy's systems have generally been unreliable, one such posting last year did turn out to presage the release of an updated MacBook, so we do tend to make note of these occurrences.

AppleInsider today publishes a detail page for one of the entries shown in our previously-published screenshot, showing an "In Stock Date" of March 14th for the unknown product. No other significant information beyond that already visible in the earlier screenshot can be seen on the new image.

For comparison purposes, last year's screenshot showed a valid UPC code and model number for the unreleased MacBook, data not included on the new screenshot and therefore resulting in significantly less confidence that Best Buy possess specific knowledge of a new Apple release. Also notable is that last year's screenshot listed an "In Stock Date" of May 31st, 2009 when the update was actually released on May 27th. Whether Best Buy had simply been guessing at a release date or if it was simply scheduled to receive its first shipments a few days after Apple's release is unknown.

Gizmodo today also publishes a screenshot from the inventory system at a Canadian Best Buy showing a slew of dummy SKUs for unidentified Apple products. The source also notes that he saw "fully-speced high end iMacs in inventory that were not in stores yet," but it is unclear exactly what the source might be referring to.

103722 500x best buy sku

Regardless of whether the screenshots reflect actual knowledge on the part of Best Buy of Apple's product release plans, an update to Apple's MacBook Pro line is widely expected in the near future. Apple is expected to adopt Intel's new mobile processors for its next refresh, and apparent benchmarking data for one such model appeared online in recent weeks, further stoking anticipation of a revision.

Related Roundup: MacBook Pro

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple MacBook Pro M4 hero

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
14 inch MacBook Pro Keyboard

Apple Changes How You Order a Mac

Saturday January 31, 2026 10:51 am PST by
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...