Prior to the iPhone 3GS, the 2-megapixel camera with a fixed focus lens in previous iPhone models was a pain point for many users frustrated with its inability to capture detail within short distances, particularly compared to cameras in other less expensive cell phones. Developers who created apps using the iPhone's camera often received the brunt of this ire.

In particular, this shortcoming affected barcode reader apps, and many such apps made available in the App Store before the release of the iPhone 3GS suffered from poor reviews by users who had disappointing experiences trying to use them. With the improved 3-megapixel camera with an auto-focus lens in the iPhone 3GS, this appears to have changed for the better. When it comes to the current crop of barcode reader apps, RedLaser by Occipital stands out - it was recently updated to version 2.2.0 and it works very well. In our informal tests, it had a 100% success rate of reading barcodes on a variety of items using an iPhone 3GS.

RedLaser's feature list includes the following:

- Scans UPC, EAN, and UPC-E barcodes
- Finds prices using Google Product Search, and Amazon
- Email a list of products
- Send barcodes as email attachment
- Search ANY website using a custom URL (How-To coming soon)
- Automatic search localization for USD, EUR, and GBP, as well as Amazon (.com/.co.uk/.de/.co.jp/.fr/.ca/.cn) autoselection

Scanning a barcode goes quickly and there are on-screen guide bars to help you place the barcode in a position to be scanned. Once the barcode is in the correct position, the guide bars turn green and the barcode is scanned - there is no need to actually capture an image of the barcode or press any other virtual buttons to prompt the scan.

155803 red laser 1 155803 red laser 2
Lining up a barcode to scan

By default, the app automatically conducts a search on Google and Amazon to find pricing and product information, though this automatic search following a scan can be turned off in the main settings pane.

155803 red laser 3 155803 red laser 6
Search results after scanning a barcode and the settings pane

RedLaser's description states that it works on all iPhone models, though informal testing with a first-generation iPhone yielded fewer successful scans than with an iPhone 3GS, as expected, though it still works well enough that its $1.99 price [App Store] makes it a good buy if you like to comparison shop online as you browse in a brick-and-mortar store.

Related Forum: iPhone

Popular Stories

Apple Logo Black

Apple Just Made Its Second-Biggest Acquisition Ever After Beats

Thursday January 29, 2026 10:07 am PST by
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio. Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014. Q.ai has...
Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
14 inch MacBook Pro Keyboard

Apple Changes How You Order a Mac

Saturday January 31, 2026 10:51 am PST by
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple MacBook Pro M4 hero

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...