In its August 2009 Mobile Metrics Report released today, advertising firm AdMob highlights the fact that Apple's iPhone OS commanded a 40% share of ad requests on the company's network during the month, up from 33% six months earlier. The increase, when paired with a corresponding decrease in market share for Symbian OS, has moved the iPhone OS into the #1 spot for worldwide ad request market share.
The study also examined the top smartphone models for ad traffic, where the iPhone ranked first, followed by the HTC Dream. The Palm Pre ranked fourth among smartphones, and worldwide mobile phone leader Nokia held down 12 of the top 20 positions.
When all types of "handsets" are included, Apple's iPod touch grabs the second spot behind its iPhone sibling. While not a mobile phone, the iPod touch is included in the survey because it runs the iPhone OS and accesses the same content being served to smartphones and other handsets.
AdMob is the world's largest mobile advertising marketplace, serving ads for more than 9,000 mobile Web sites and 3,000 applications worldwide.
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern.
Labor Day is September 7 this year. The last time the holiday fell on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic. So, the last time Labor Day was on September 7 in a normal year was in ...
Wednesday July 29, 2026 11:39 am PDT by Joe Rossignol
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Thursday July 30, 2026 3:43 am PDT by Tim Hardwick
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
