TechCrunch today noted that doubleTwist, the iTunes competitor launched last year by famed digital rights management hacker Jon Lech Johansen ("DVD Jon"), is preparing to launch a significant update to its software. As part of the promotional material for the release, which is scheduled for October 6th, doubleTwist has remade Apple's classic '1984' television commercial with a twist: a Steve Jobs-like character plays the role of Big Brother speaking to an assembly of iPod-wearing followers.
What a difference 25 years can make. Now Apple has grown from underdog to a tyrant in its own right, preventing other devices from tapping into its iTunes software and restricting what users can install on the iPhones that they've purchased. And doubleTwist, which makes software that lets you use iTunes seamlessly with other devices, is calling it out in spectacular fashion. They've just unveiled their new commercial (embedded below) that's nearly a shot-for-shot remake, featuring an army of iPod-wearing clones sitting in silence as their master -- sporting Steve Jobs' familiar round glasses -- commands that "no other choices shall distract from our glory".
The ad closes with the statement that "on October 6th, doubleTwist brings you Choice". The company says that a major new release will be coming out that day for Mac users (followed a week later for Windows), but said that the new feature they're unveiling is a surprise. doubleTwist is also exploring showing the ad in movie theaters before previews begin.
