Former Intel Executive Joins Apple as General Counsel and Senior Vice President - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Former Intel Executive Joins Apple as General Counsel and Senior Vice President

Apple today announced that Bruce Sewell, former general counsel and senior vice president at Intel, will join Apple in a similar role, holding titles of General Counsel and Senior Vice President, Legal and Government Affairs. Sewell, who takes the position of the retiring Daniel Cooperman, will report directly to Apple CEO Steve Jobs.

"We are thrilled to have Bruce join our executive team, and wish Dan a very happy retirement," said Steve Jobs, Apple's CEO. "With Bruce's extensive experience in litigation, securities and intellectual property, we expect this to be a seamless transition."

Intel announced Sewell's departure yesterday alongside several other organizational changes, but provided no information on his future plans. Sewell's apparently-sudden departure raised some eyebrows given current antitrust investigations focused on Intel, but today's announcement by Apple provides reassurance regarding the circumstances of his departure.

Popular Stories

Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
imac video apple feature

Apple Made Its Second-Biggest Acquisition Ever This Year

Wednesday July 29, 2026 12:03 pm PDT by
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019. Q.ai...
Dynamic Island iPhone 18 Pro Feature

iPhone 18 Pro: Twelve Changes Coming to Apple's Next Flagship

Thursday July 30, 2026 3:43 am PDT by
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors