Phil Schiller Addresses More App Store Concerns - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Phil Schiller Addresses More App Store Concerns

Panic co-founder Steven Frank recently detailed his outrage at Apple's rejection of the Google Voice application and other controversial App Store policies. Given that there's been no signs of improvement after a year, Frank decided to personally boycott the iPhone:

I've reached a point where I can no longer just sit back and watch this. The iPhone ecosystem is toxic, and I can't participate any more until it is fixed. As people have told me so many times: It's Apple's ballgame, and Apple gets to make the rules, and if I don't like it, I can leave. So, I don't like it, and I'm leaving.

Apple senior vice president of Worldwide Product Marketing Phil Schiller has since personally responded to Frank to provide him some reassurance that Apple was listening to his feedback.

I haven't sought Phil's explicit permission to republish the letter, so I won't do so here. But to summarize, he said: "we're listening to your feedback". Not all of my suggested solutions were viable, he said, but they were taking it all in as they continue to evolve the app store.

He went on to say that the rumors of widespread e-book app rejection I'd heard were false -- that specifically one e-book app had been rejected because it facilitated iPhone-to-iPhone sharing of (potentially copyrighted) books. But that otherwise, there was no sweeping ban on e-book readers.

The email seemed to provide some reassurace to Frank that Apple was taking the App Store criticisms seriously and will hopefully address them in the near future. Schiller also recently personally responded to Daring Fireball's John Gruber addressing some other App Store criticisms.

Related Forum: iPhone

Popular Stories

Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
imac video apple feature

Apple Made Its Second-Biggest Acquisition Ever This Year

Wednesday July 29, 2026 12:03 pm PDT by
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019. Q.ai...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro and iPhone Ultra: Pre-Orders and Release Date

Thursday July 30, 2026 6:12 am PDT by
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern. Labor Day is September 7 this year. The last time the holiday fell on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic. So, the last time Labor Day was on September 7 in a normal year was in ...

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors