March 24th Event to Focus on Software?
Sevenmac.de reports [Google translation] that they have received an anonymous tip that the rumored March 24th Apple special event will focus on software.
Sevenmac has now received from an anonymous information source a report that the March 24th event should revolve exclusively around software. More precisely, Apple's video Pro Apps should receive updates or see new versions.
According to Sevenmac, a new version of Final Cut Studio currently exists as an internal beta. The beta version, however, is reported to be buggy, which could force Apple to delay the special event by several weeks. No additional information on other possible software updates for the event are given. It would be unusual for Apple to hold a standalone media event for software updates alone, though further announcements or demonstrations of Apple's upcoming Snow Leopard could conceivably warrant an event.
Rumors of a March 24th event began circulating just days before Apple released new iMacs, Mac minis and Mac Pros. With that revamp of Apple's entire desktop line having occurred last week, the March 24th rumor was presumed to have been unfounded. This latest tip, however, revives speculation that Apple may yet be planning more releases in the near future.
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...