Gartner has released a preliminary report on U.S. and worldwide PC shipments for the fourth quarter of 2008. The report places Apple in fourth place in U.S market share at 8.0%, up from 6.7% in the fourth quarter of 2007, but down from 9.5% in the third quarter of 2008. The sequential decline in Apple's market share was not entirely unexpected, as Apple's traditionally strong performance in the back-to-school third quarter typically results in a drop in market share for the fourth quarter of each calendar year.
Apple's U.S. Market Share Trend: 1Q06-4Q08 (Gartner)
Apple's computer shipments, which had been growing 30-40% year-over-year according to Gartner's data, grew only 8.3% over fourth quarter of 2007 shipment numbers. Despite the slower growth rate, Apple continued to outperform the industry as a whole, which saw a significant decline in US shipments of 10.1% over the fourth quarter of 2007. Apple's growth, however, was outpaced by that of Acer, which saw a year-over-year increase of 55.4%, enough to take over the third place position formerly held by Apple. Gartner attributes Acer's recent market share success to their focus on the booming low-cost mini-notebook segment.
Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 4Q08 (Thousands of Units)
IDC also released a similar report today yielding comparable results. According to IDC, Apple's fourth quarter market share ranked fourth at 7.2%, while computer shipments grew 7.5% over 4Q 2007. IDC also released US market share data for calendar year 2008, where Apple placed fourth with a 7.7% market share, up from 6.2% in calendar year 2007. Apple's yearly growth rate of 25.7% far exceeded the industry-wide US growth rate of 2.4%.
Apple remained unable to break into the top five vendors for worldwide market share in either set of data, as Toshiba held down the fifth spot for both the fourth quarter of 2008 and calendar year 2008 at approximately 4.5%.
Apple is "drastically" cutting production of the iPhone Air and shifting focus toward the iPhone 17 and iPhone 17 Pro models, Nikkei Asia reports.
The business publication claims to have learned of a major cut to iPhone Air production motivated by weaker-than-expected consumer interest, nearly to "end of production levels." Despite early reports of the iPhone Air selling out within hours of...
Wednesday October 22, 2025 4:44 pm PDT by Juli Clover
Back in 2012, an Apple retail employee named Sam Sung went viral because his name is similar to Samsung, one of Apple's main competitors. In a recent interview with Business Insider, he detailed that period in his life, how Apple responded, and he explained why he ultimately changed his name.
Someone posted an image of Sung's Apple business card on Reddit in 2012, and it spread rapidly....
Wednesday October 22, 2025 11:34 am PDT by Juli Clover
General Motors began phasing out support for CarPlay in its electric vehicles back in 2023, leading to complaints from iPhone users, but the company has no plans to back down.
In fact, GM is going further and plans to remove CarPlay from all future gas vehicles, too. In an interview with The Verge, GM CEO Mary Barra said that the company opted to prioritize its platform for EVs, but the...
Wednesday October 22, 2025 6:15 am PDT by Joe Rossignol
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more.
iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
Apple plans to launch a new type of iPhone every year for the foreseeable future, according to an Asia-based source.
The detailed information was shared by the account "yeux1122" in a blog post on the Korean platform Naver, citing domestic trend and component research companies.
Corroborating other reports, Apple will apparently launch its first foldable iPhone in 2026, featuring a...
Monday October 20, 2025 10:57 am PDT by Juli Clover
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass.
The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
Wednesday October 22, 2025 10:48 am PDT by Juli Clover
iPhone Air demand failed to meet Apple's expectations and the company's supply chain is scaling back shipments and production, reports Apple analyst Ming-Chi Kuo.
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Suppliers are expected to reduce capacity by more than 80 percent between now and the first quarter of 2026, and some components with longer lead times will be discontinued ...
Apple's new iPhone lineup launched in the fall of 2027 will be called the "iPhone 20" models, rather than the "iPhone 19," according to research firm Omdia.
Speaking at a conference in Seoul (via ETNews), Omdia Chief Researcher Heo Moo-yeol corroborated rumors that Apple plans to move the launch of its standard iPhone to the first half of the year and provided some additional clarity about...
Monday October 20, 2025 1:02 pm PDT by Juli Clover
Even though we're at the fourth beta of iOS 26.1, Apple is continuing to add new features. In fact, the fourth beta has some of the biggest changes that we'll get when iOS 26.1 releases to the public later this month. We've rounded up what's new below.
Liquid Glass Transparency Toggle
Apple added a toggle for customizing the look of Liquid Glass. In Settings > Display and Brightness,...
