Boy Genius Report first broke the story back in October that Apple would begin selling the iPhone at Wal-Marts. The actual date of release appears to be December 28th. Wal-Mart employees are already receiving training on iPhone activation (see photo above). Today, a new report from Boy Genius Report claims that Apple may be reintroducing the 4GB iPhone to be sold at Wal-Mart for only $99 with a two year contract. The site is not entirely confident about the report, so suggests this possibility should be taken with caution.
When Apple originally introduced the iPhone, it came in 4GB and 8GB models. Only a couple of months later, Apple discontinued the 4GB model altogether and dropped the price of the 8GB model. Apple currently sells an 8GB ($199) and 16GB ($299) iPhone with 2 year contract. Aggressive $99 pricing for an entry level iPhone would correlate with comments made by Steve Jobs in October. Jobs said that they needed to continue to be aware of a possible "price umbrella" below the iPhone that competitors may take advantage of. Analysts have suggested that Apple could feasibly sell the iPhone for $99.
Wednesday July 29, 2026 11:39 am PDT by Joe Rossignol
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Wednesday July 29, 2026 12:03 pm PDT by Joe Rossignol
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019.
Q.ai...
Thursday July 30, 2026 3:43 am PDT by Tim Hardwick
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
