When Steve Jobs announced iTunes Movie Rentals at the Macworld San Francisco 2008 keynote, he said that the digital rentals would appear 30 days after their DVD release. This delay is typically mandated by the movie studios who hold back "on demand" products, such as rentals, for 30-45 days after DVD release to avoid sales cannibalization.
Readers have noticed, however, that several movies are appearing in iTunes Rentals only days after their DVD release. These movies have included The Invasion, No Reservations and Michael Clayton. The delay from DVD release has ranged from 1 day to about a week. It seems the 30 day delay may not be enforced with all releases.
Meanwhile, Apple also appears to have some pricing flexibility with the movies. Last weekend, they ran a "Weekend Movie Rental Special" and discounted Breakfast at Tiffany's rental to $0.99 from the usual $2.99 fee.
Apple's long-rumored smart home hub will have an iMac G4-style design and a host of unique features, Bloomberg's Mark Gurman reports.
The smart home hub is said to feature a square 6-inch display, with variants that can be placed on a countertop or mounted on a wall. It features a single FaceTime camera on the front, with microphones and speakers in its connected base. Gurman described the...
Friday September 25, 2026 8:16 am PDT by Joe Rossignol
MacRumors contributor Aaron Perris has uncovered an image file from Apple for an unreleased Apple TV 4K, suggesting that a new model will finally be released soon. The image is specifically for an "Apple TV 4K (4th generation)" model.
Apple TV 4K (4th generation) image (on a gradient)
The image reveals that the Apple TV will have the same external design as the current model, with all of its...
Apple plans to introduce a series of new smart home products on Tuesday, October 13, according to Bloomberg's Mark Gurman.
Apple reportedly plans to debut its long-awaited smart home hub device, a new HomePod mini, and a new Apple TV on the date. The new HomePod mini and Apple TV are set to retain their existing designs, but tout faster chips to support Siri AI. The new HomePod mini will...
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.
