Apple to Air Student-Made iPod Touch Ad
In an unusual move, Apple will be airing a new television ad that started as a student project, according to The New York Times. The new iPod touch ad will begin airing on Sunday.
The ad started as a student project created by 18 year old Nick Haley and posted to YouTube. Haley was contacted by Apple's ad agency TBWA/Chiat/Day
We represent Apple and weve seen what you have produced and wed like a chat with you, Mr. Haley recalled, adding: This seemed ridiculous and far-fetched. My initial reaction was, someone wanted to steal it.
He was soon convinced that the message was real and came to Los Angeles this month, in his first visit to the United States, to work on a broadcast-ready version of his spot with creative executives at TBWA/Chiat/Day, part of the TBWA Worldwide division of the Omnicom Group.
The original version of the ad is a fast-paced tour of the iPod Touch set to the song "Music Is My Hot, Hot Sex" by CSS. Haley was specifically inspired by the line in the song "My music is where I'd like you to touch."
Popular Stories
New models of the Apple TV 4K and HomePod mini are "nearly ready to go," according to the latest word from Bloomberg's Mark Gurman.
Subscribe to the MacRumors YouTube channel for more videos.
Both devices have been ready "for months," but Apple is holding off on launching them until the more personalized version of Siri is available, he said.
"I am told the hardware for the next Apple TV...
The iPhone 18 Pro and iPhone 18 Pro Max's all-new variable aperture lens will cost Apple 50% more than the camera unit used in current models, according to supply chain analyst Ming-Chi Kuo.
Variable aperture has been one of the most persistent iPhone camera rumors of the past few years. Kuo first flagged the feature in late 2024, and it has since been corroborated by multiple reports and...
Leaker Sonny Dickson today shared images of iPhone 18 Pro dummy models in the device's four rumored colors, offering the first real-world look at what to expect from the lineup visually.
Corroborating previous rumors, the dummies show the iPhone 18 Pro Max in Light Blue, Black, Silver, and Dark Cherry. Dickson said "Cherry will probably be the next hit, orange did very well." Cosmic Orange...
