While not mentioned in any of the reviews, we've received word that custom Ringtone support is in fact a feature of iTunes 7.3.
A "Ringtone" tab was shown during the original iPhone announcement at Macworld San Francisco, as shown in this photo from Engadget:
Click to Enlarge
iTunes 7.3 is listed as a requirement for the iPhone but has not yet been released by Apple. Reportedly, the new version of iTunes will allow you to convert any song that is available on iTunes into a ringtone with the "Make into Ringtone" feature. The cost for this service is $.99. It's not clear, based on information available, whether or not CD-ripped songs can also be easily converted or this is specifically an iTunes Store feature.
When a song is selected for conversion, a "garageband like" interface comes up to allow you to pic the 30 second clip you want.
Forum member FreeState noticed that Apple's Question/Answer list now shows an image of iTunes with 8 tabs (vs 6 in the video)
One of these tabs could represent Ringtones.
Update: kingjimmy9 let us know that Apple has "corrected" the image and put up one with only 6 tabs:
Sunday September 13, 2026 3:00 am PDT by Eric Slivka
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking!
Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
Monday September 14, 2026 9:00 am PDT by Joe Rossignol
Update — 10 a.m. Pacific Time: Apple has released iOS 27.
During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14.
iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update.
Below, we have highlighted eight new features and...
Tuesday September 15, 2026 1:43 am PDT by Tim Hardwick
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
