While not mentioned in any of the reviews, we've received word that custom Ringtone support is in fact a feature of iTunes 7.3.
A "Ringtone" tab was shown during the original iPhone announcement at Macworld San Francisco, as shown in this photo from Engadget:
Click to Enlarge
iTunes 7.3 is listed as a requirement for the iPhone but has not yet been released by Apple. Reportedly, the new version of iTunes will allow you to convert any song that is available on iTunes into a ringtone with the "Make into Ringtone" feature. The cost for this service is $.99. It's not clear, based on information available, whether or not CD-ripped songs can also be easily converted or this is specifically an iTunes Store feature.
When a song is selected for conversion, a "garageband like" interface comes up to allow you to pic the 30 second clip you want.
Forum member FreeState noticed that Apple's Question/Answer list now shows an image of iTunes with 8 tabs (vs 6 in the video)
One of these tabs could represent Ringtones.
Update: kingjimmy9 let us know that Apple has "corrected" the image and put up one with only 6 tabs:
Wednesday July 29, 2026 11:39 am PDT by Joe Rossignol
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Wednesday July 29, 2026 12:03 pm PDT by Joe Rossignol
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019.
Q.ai...
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern.
Labor Day is September 7 this year. The last time the holiday fell on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic. So, the last time Labor Day was on September 7 in a normal year was in ...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
