Dell's Alienware Acquisition... and Apple
ITWeek and others are reporting that Dell has acquired PC maker Alienware. Alienware is a maker of high-end gaming and multimedia PC systems and will reportedly continue to operate as an independent subsidiary.
Alienware specialises in high performance computers that differentiate themselves through design. Dell, meanwhile, has become synonymous with basic, inexpensive boxes.
An early blog post hinting at the deal from Voodoo PC's president suggested that Apple's recent entry into the Intel computer market has increased pressure on Dell to differentiate themselves:
With the recent Intel/Apple relationship its clear that 15% (or whatever) of the consumer space for Dell may not be enough. Apple is likely to go to 8% with the help of Intel over the next year or so. The PC gaming market is threatening Dells perceived technology leadership and ultimately the consumer space. The Alienware brand is cooler than Dell, and perhaps a likely candidate for Dell to take over based on size alone.
Meanwhile, early benchmarks of the MacBook Pro running Windows XP showed that the MacBook Pro performed very well compared to other Core Duo PCs.
Popular Stories
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern.
Labor Day is September 7 this year. The last time the holiday fell on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic. So, the last time Labor Day was on September 7 in a normal year was in ...
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...
