The Keynote In The Apple Store - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

The Keynote In The Apple Store

Macrumors man-in-the-field, Michael Wallace, was able to attend the 9am viewing of the Macworld NY keynote at the Tysons Corner Apple Store (McLean, VA), and has provided a brief report with a few shots of the action:

I arrived at Tysons Corner early, at about 7:10am, in hopes of getting a spot in the Apple Store (capacity: 80) to watch the keynote via satellite on their 10' screen. Walking up to the front of the store, I was met by 5 Mac fans, making the beginnings of a line. A high school kid was there with his TiPowerBook, showing off some video he'd shot in iMovie. It seems we'd all overestimated the size of the crowd that would gather--by 8:55, when we were let into the store, there were about 40-50 people in line, many times fewer than those who had assembled to see the store's grand opening the month before.


Upon entering the store, people quickly filled the smallish theatre area, the Apple Store employees providing many stools for those unseated. The keynote soon began and Steve appeared, greeted by much applause--there was much applause throughout the keynote from this diehard crowd. People trickled in through most of the expo, though I didn't get a final ballpark count. The crowd seemed pleased with what they saw, a notable exception being their unfulfilled expectations of new, flat-panel iMacs.


After the show ended (the satellite feed was cut at 11 sharp, just shy of the end of the keynote) people milled about the store and I noticed a number of people madly placing on-line orders for build-to-order machines, using the in-store, Airport-connected Macs. Sadly, we were told that we would have to wait until the next day to see the new machines in the store. On the whole, it was a great experience. Next time though, I might not show up quite so early...




Popular Stories

Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro and iPhone Ultra: Pre-Orders and Release Date

Thursday July 30, 2026 6:12 am PDT by
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern. Labor Day is September 7 this year. The last time the holiday fell on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic. So, the last time Labor Day was on September 7 in a normal year was in ...
Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Dynamic Island iPhone 18 Pro Feature

iPhone 18 Pro: Twelve Changes Coming to Apple's Next Flagship

Thursday July 30, 2026 3:43 am PDT by
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors