Thursday Night Football

Apple has decided it won't bid on the digital rights to stream the NFL's "Thursday Night Football" package next season, according to Re/code. The streaming rights to the NFL's Thursday evening games could have helped set the Apple TV apart from competing streaming boxes, but Apple reportedly felt the package "isn't enough to pull that off." Amazon, Facebook, Verizon, and Yahoo remain...

The NFL has solicited Apple and other digital companies, including Amazon, Google and Yahoo, about streaming the full "Thursday Night Football" schedule online on a non-exclusive basis next season, according to SportsBusiness Daily. The league also sent bidding proposals to CBS, ESPN, Fox, NBC and Turner Sports for traditional TV rights to the "Thursday Night Football" package, which is...