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Morgan Stanley Articles

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Apple's Beats Music Deal Seen as Key to Bolstering Declining iTunes Revenue Momentum

Wednesday May 28, 2014 8:25 am PDT by
Apple reportedly is close to inking a deal with Beats Electronics for $3 billion, an acquisition that Morgan Stanley analyst Katy Huberty believes is important if Apple wants to further monetize its 800 million iTunes user base and boost revenue in its increasingly important online services division. Apple's online services segment, which includes iTunes, is often overlooked because it...
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Apple Predicted to Adopt NFC in iPhone 6 as Core Technology for Mobile Payments System

Tuesday May 20, 2014 7:55 am PDT by
Rumors of Apple incorporating near field communication (NFC) technology into the iPhone have become a yearly ritual, but Morgan Stanley analysts believe that Apple may finally be poised to adopt the technology as part of a push to break open the mobile payments industry. In a recent note to investors, analyst Craig Hettenbach points to possible licensing deals, company financial disclosures and...
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'iPhone 5C' Projected to Give Apple Huge Boost in China

Tuesday August 20, 2013 7:02 am PDT by
While Apple has experienced tremendous growth in China over the past several years and the market is now responsible for approximately 15% of Apple's revenue each quarter, Apple's momentum has slowed there recently with the most recent quarter seeing a 14% decline in revenue in China year-over-year. A Morgan Stanley analyst team led by Katy Huberty released a bullish new report yesterday...
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Apple's 500 Million iTunes Store Accounts Offer Significant Potential for Growth in Services

Tuesday June 4, 2013 7:15 am PDT by
Morgan Stanley analyst Katy Huberty released an extensive new report today offering a look at how Apple's base of 500 million iTunes/App Store customers fits in with other services and how Apple can leverage that user base to drive future sales and revenue growth. Huberty notes that Apple's account base is second only to Facebook's one billion accounts among technology companies seeking to...
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After Meeting With Apple CFO, Analyst Believes Lower-Cost iPhone Makes Good Sense

Friday February 22, 2013 1:20 pm PST by
Following recent meetings with Apple Chief Financial Officer Peter Oppenheimer, Morgan Stanley analyst Katy Huberty today issued a research note sharing some of her takeaways from those discussions and her views on Apple's future plans. While she did not disclose any specific information shared by Oppenheimer, Huberty did come away feeling that Apple will be working hard to expand carrier...
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Apple Predicted to Sell Nearly 200 Million iPhones Next Year

Thursday December 15, 2011 7:11 am PST by
Morgan Stanley analyst Katy Huberty, who has historically been rather conservative in her predictions of Apple's performance, issued a new report yesterday (via Fortune) suggesting that Apple could sell nearly 200 million iPhones next year. The number would be more than double that of this year's iPhone sales, which currently stand at 56 million ahead of a blockbuster quarter that is expected to ...

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