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Brand Finance

By MacRumors Staff on June 26, 2018

Brand Finance Articles

Apple Finishes Runner-Up to Amazon in 'Most Valuable American Brand' List

Tuesday June 26, 2018 5:56 am PDT by Mitchel Broussard

In the latest company rankings, Brand Finance has detailed the 500 Most Valuable Brands in the United States for 2018 [PDF], with Apple earning 2nd place this year and not moving spots from last year. A lot has shifted around the company, however, with Google dropping from 1st place last year to 3rd place this year, and Amazon rising from 3rd to become Brand Finance's #1 most valuable U.S. brand...

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