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By MacRumors Staff on October 24, 2017

Apptopia Articles

Apple's 'App of the Day' Feature Boosts Downloads Up to 2,172%

Tuesday October 24, 2017 10:51 am PDT by Juli Clover

With the launch of iOS 11, Apple introduced an entirely revamped App Store that includes a "Today" feature for prominently featuring app content. "Today" includes both an "App of the Day" and a "Game of the Day" feature, with apps that are swapped out daily, and as it turns out, getting featured as an app or game of the day can result in a huge boost in downloads for developers. According...

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