Apple last month announced a new Mac mini and a new Mac Studio. Both machines start shipping on Tuesday, September 22, which means they will launch in the same month as new iPhones, Apple Watches, and AirPods.
Apple is expected to introduce the unannounced products at its annual iPhone fall event, which is this year carrying the tagline "Surprise and shine." The event takes place on Wednesday, September 9, making this month one of the busiest Apple has had in a while.
We should therefore see seven new Apple products go on sale before the end of September:
- Mac mini (M6 and M5 Pro): Announced last week, the new models start shipping September 22, with prices starting at $899.
- Mac Studio (M5 Max and M5 Ultra): Also announced last week, the new models begin shipping September 22, with prices starting at $2,499.
- iPhone 18 Pro: The flagship device set to be unveiled at Apple's fall event, with a smaller Dynamic Island and a A20 Pro chip.
- iPhone 18 Pro Max: The device is rumored to gain a camera upgrade exclusive to the larger model, alongside a bigger battery.
- Apple Watch Series 12: Apple's upcoming smartwatch is expected feature fitness tracking improvements and a faster S12 chip.
- Apple Watch Ultra 4: Apple's flagship rugged watch is expected to be updated alongside the Series 12, gaining the same S12 chip.
- AirPods 5: The new earbuds were referenced in macOS 26.7 and are reportedly ready for release, suggesting a launch alongside the new iPhones.
Apple isn't going to release a standard iPhone 18 in September 2026. The lineup will instead focus on more expensive iPhones. The iPhone 18, iPhone 18e, and iPhone Air 2 will come out in spring 2027 instead. Apple does not plan to refresh the Apple Watch SE this year.
Apple has held its fall event in the first two weeks of September in each of the last several years, with new iPhones going on sale the following Friday.
Apple's foldable iPhone was recently believed to have a delayed launch running into October, even though it's expected to be announced at the same time as the iPhone 18 Pro models. Indeed, the latest word from Bloomberg's Mark Gurman is that the foldable device, called "iPhone Duo," will "go on sale as early as October."
Note that the Mac Studio configuration with 512GB of unified memory is coming in late October rather than on September 22. Every other Mac Studio configuration ships in September.
