Apple in Talks to Pay Publishers for News Content to Power Siri AI
Apple has approached publishers to establish content deals that would give Siri AI access to current news and information, reports The Wall Street Journal.
Apple is proposing multiyear agreements where publishers would receive payment when their content is used, which is different from standard AI deals. Typical deals between AI companies and news organizations have set fees for broad content access. Apple has discussed a nine-figure budget for the payments.
The Wall Street Journal says Apple previously inked deals that included AI training rights. Apple has also worked with publishers for its Apple News+ service since 2019, though some publishers were unhappy with the content deals and ended their partnerships.
Siri AI is set to launch this fall in iOS 27, iPadOS 27, and macOS 27. Siri AI is a major departure from the prior version of Siri, and Apple has an incentive to ensure accurate news headlines. An iOS 18 notification summary feature turned out to be an embarrassment after Apple Intelligence generated false headlines that misled users. Apple ended up removing news summaries for more than a year while it made improvements.
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