AT&T Targets T-Mobile in New Ad Campaign

AT&T today launched a new ad campaign that goes after T-Mobile, calling out the "litany of misleading and deceiving claims in T-Mobile's marketing."

AT&T's new ad features actor Luke Wilson, with Wilson calling T-Mobile the "master of breaking promises." AT&T points out that the BBB's National Advertising Review Board has recommended T-Mobile change its advertising 16 times over the past four years, though AT&T fails to mention that the NARB also found that some claims were accurate.

Verizon, AT&T, and T-Mobile often ask the National Advertising Review Board to investigate the advertising claims that their competitors are making, and all three carriers are regularly asked to make various changes as a result.

AT&T says that it covers 300,000 more square miles than T-Mobile, and that it had the fewest dropped calls in recent tests. AT&T claims that it is the first and only network to offer a guarantee for its wireless and fiber networks, providing "transparent communication" and proactive bill credits during outages.

Tags: AT&T, T-Mobile

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Top Rated Comments

iObama Avatar
4 hours ago at 03:17 pm
T-Mobile has leaked my data multiple times, but I will never, ever switch back to AT&T. That's how much I hated them when I had them lol.
Score: 10 Votes (Like | Disagree)
Analog Kid Avatar
4 hours ago at 03:11 pm
Think T-Mobile will hire Owen Wilson?
Score: 9 Votes (Like | Disagree)
Anonymous123 Avatar
4 hours ago at 03:22 pm
This doesn’t have anything to do with Apple news or rumors so I don’t see why this petty fight warrants any coverage.
Score: 8 Votes (Like | Disagree)
djc6 Avatar
4 hours ago at 03:39 pm
My personal phone is T-Mobile and my work phone is AT&T. I find T-Mobile's network works a lot better and in more places, and seems to have better building penetration. I switched because they had a free trial that was easy to setup via eSIM - didn't even make me create a login/password.
Score: 3 Votes (Like | Disagree)
Apple_Robert Avatar
4 hours ago at 03:14 pm
I see one black kettle calling out the other black kettle.

After the numerous breaches with T-Mobile and doing away with plans they claimed they wouldn't etc, I switched to US Mobile, which uses the same towers as the big 3 and I pay half of what the big 3 charge. Not to mention, I can instantly switch carrier service.

https://www.usmobile.com/
Score: 3 Votes (Like | Disagree)
switz Avatar
4 hours ago at 03:20 pm
AT&T had the worst land line service in the Phoenix area I have ever experienced. After a year of promises to make the line usable, we just cancelled them and will never even try their wireless service again. Tried their wireless with the iPhone 4 and could not get service at my three homes back in the day (East edge of Phoenix, AZ, Bloomington, IN and Santa Fe, NM. They cancelled the contract as I had more than sufficient cause.

Talk about misleading advertising.....
Score: 2 Votes (Like | Disagree)