Report: Apple Podcasts Favors Shows With Subscriptions
Apple favors podcasts in its "Browse" tab that participate in its subscriptions program, according to Semafor.
To be featured at the top of Apple Podcasts' Browse tab, creators simply have to submit a form to Apple, but the report noted that, last week, five of the first seven shows in the "Browse" carousel in the Apple Podcasts app were participants in Apple Podcasts Subscriptions.
Apple launched podcast subscriptions in 2021, allowing creators to offer premium content to their audience, such as bonus episodes and exclusive segments, in exchange for a small subscription fee. Apple, in return, takes up to a 30 percent cut of the revenue generated from these subscriptions.
One executive at an independent podcast told Semafor that Apple explicitly said to them that podcast subscription enrolment would help their chances of being promoted in the carousel, while another remarked that Apple Podcasts Subscriptions was worth participating in simply for in-app placement advantages. An individual at Apple added that the Apple Podcasts app is now designed to offer more features to shows that participate in the subscription program, with several key slots reserved for this purpose.
Popular Stories
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern.
Labor Day is September 7 this year. The last time the holiday fell on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic. So, the last time Labor Day was on September 7 in a normal year was in ...
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...
