Amazon Prime Video will introduce limited ads to its content starting on January 29, offering an ad-free option for an additional fee.
In an email to subscribers, Amazon confirmed that movies and TV shows on Prime Video will soon feature "limited advertisements" starting on January 29, 2024. The company assured users that Prime Video will have "meaningfully fewer ads than linear TV and other streaming TV providers."
The current price of Amazon Prime subscriptions will not change, but members who prefer to avoid ads can opt for a new ad-free version at an extra cost of $2.99 per month. Amazon's email to subscribers reads:
Dear Prime member,
We are writing to you today about an upcoming change to your Prime Video experience. Starting January 29, Prime Video movies and TV shows will include limited advertisements. This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time. We aim to have meaningfully fewer ads than linear TV and other streaming TV providers. No action is required from you, and there is no change to the current price of your Prime membership. We will also offer a new ad-free option for an additional $2.99 per month...
Amazon already operates Freevee, a free, ad-supported streaming service. Competitor streaming services like Disney+, Hulu, and Netflix have also introduced ad-supported options amid rising subscription costs.
