Smaller iPhone 15 Pro Will Continue to Start at $999, Says TrendForce
While rumors have been circulating about a $100 price increase for both iPhone 15 Pro models, Taiwanese research firm TrendForce today predicted that the smaller iPhone 15 Pro will start at $999 in the U.S., just like the iPhone 14 Pro.

TrendForce believes that only the iPhone 15 Pro Max will cost extra. The research firm predicted that the device will start at $1,199 in the U.S., which would be a $100 price increase compared to the iPhone 14 Pro Max. The device is expected to exclusively feature a periscope lens that enables up to 6x optical zoom, double the current limit.
Despite predicting a price increase for the Pro Max model this year, TrendForce expects that the device will continue to start with 128GB of storage, rather than 256GB as previously rumored. On the other hand, the research firm expects both iPhone 15 Pro models to be equipped with 8GB of RAM, up from 6GB in the iPhone 14 Pro models.
Time will soon tell if TrendForce is accurate with its latest predictions, as Apple will unveil the iPhone 15 series at its event on Tuesday, September 12 at 10 a.m. Pacific Time. Stay tuned for in-depth coverage of Apple's announcements next week.
Popular Stories
Apple's iPhone 18 Pro will cost nearly 40 percent more to build than its predecessor because of soaring memory prices, according to new data analyzed TrendForce.
The research firm's latest smartphone analysis puts the bill of materials for the 256GB iPhone 18 Pro roughly 38 percent above the equivalent iPhone 17 Pro, and says higher retail prices will be unavoidable as a result.
Memory is ...
While the iPhone 17 Pro has double the base storage compared to the iPhone 16 Pro, there will apparently be no further increase this year.
In a report this week estimating that the iPhone 18 Pro's bill of materials will be nearly 40% higher than the iPhone 17 Pro, Taiwanese research firm TrendForce said the iPhone 18 Pro will start with 256GB of storage, matching the iPhone 17 Pro's minimum...
Bloomberg's Mark Gurman today further outlined what to expect from the Apple Watch Series 12 and Apple Watch Ultra 4 set to be unveiled on September 9.
While it was initially rumored that Touch ID may be coming to the Apple Watch this year, Gurman reiterated that he does not expect the Series 12 or Ultra 4 to have any major design changes compared to the current Series 11 and Ultra 3 models.
...