Apple CEO Tim Cook Taking Substantial Pay Cut in 2023 After Earning Nearly $100 Million Last Year - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple CEO Tim Cook Taking Substantial Pay Cut in 2023 After Earning Nearly $100 Million Last Year

Apple CEO Tim Cook's total compensation was $99.4 million in 2022, according to the company's proxy statement released today. His compensation included a $3 million salary, roughly $83 million in stock awards, and $13.4 million in other forms of compensation. Cook's total compensation in 2021 was $98.7 million.

tim cook macbook pro
Cook will be taking a substantial pay cut in 2023, as noted by Bloomberg's Mark Gurman. Based on shareholder feedback and Cook's recommendation to adjust his compensation in light of the feedback, the filing indicates that his target compensation for 2023 will be $49 million, which is over 40% less than his target compensation in 2022.

Despite the pay cut, Apple's Compensation Committee said the company had "exceptional performance" in 2022 under the leadership of Cook, who has served as CEO since 2011. The proxy statement indicates that the percentage of performance-based RSUs granted to Cook was increased from 50% to 75% of his 2023 target equity award.

Ahead of Apple's annual shareholders meeting on March 10, Cook shared a message to shareholders reflecting on the past year, with an excerpt below:

The global challenges with us all today — from inflation, to war in Eastern Europe, to the enduring impacts of the pandemic — make this a time for deliberate and thoughtful action. But it is not a time to retreat from the future. We’ve always run Apple for the long-term, and that means continuing to invest in innovation, in people, and in the positive difference we can make in the world.

Today, we have the strongest lineup of products and services we’ve ever had, and our technology has never shown up for our users in more ways. And our latest innovations are helping so many of us harness our creativity, connect with loved ones, find entertainment and joy, and live safer, healthier lives.

The full letter can be found on page six of the proxy statement linked above.

Tags: AAPL, Tim Cook

Popular Stories

iPhone 4 on Black Feature

Full iPhone 4 'Antennagate' Q&A Video Surfaces After 16 Years

Thursday September 24, 2026 5:39 am PDT by
A 47-minute video of the Q&A session from Apple's 2010 iPhone 4 "antennagate" press conference has surfaced on YouTube, showing Steve Jobs, Tim Cook, and Bob Mansfield answering reporters' questions. The recording was highlighted by Daring Fireball's John Gruber, who attended the event. Apple called the July 16, 2010 press conference amid complaints that holding the iPhone 4 in a particular...
iPhone Ultra Fold Feature

Foldable iPhone Development History and Price Revealed in New Report

Tuesday September 8, 2026 5:55 am PDT by
Former Apple CEO Tim Cook played a major role in the development of the foldable iPhone, which could reach around $3,000 with storage upgrades, according to new details shared by Bloomberg's Mark Gurman. Early in the development of the foldable iPhone, the company reportedly targeted a starting retail price of $1,999, hoping to come under the "potentially controversial $2,000 barrier." The...
Tim Cook Apple Logo

Tim Cook Won't Appear in Apple's September 9 Event Video

Monday September 7, 2026 2:27 am PDT by
Tim Cook will attend the screening for Apple's "Surprise and Shine" event this Wednesday, but he will not feature in the event video itself, according to sources cited by Bloomberg's Mark Gurman. Cook stepped down as Apple CEO on September 1 to become executive chairman of the company, paving the way for John Ternus to take over the top job. In his latest Power On newsletter, Gurman said that...

Top Rated Comments

fel10 Avatar
49 months ago
Oh no. Let’s start a GoFund me for Tim. Sending thoughts and prayers.
Score: 137 Votes (Like | Disagree)
49 months ago
definitely wasn't an innovation bonus thats for damn sure
Score: 76 Votes (Like | Disagree)
49 months ago
A drop in the bucket for a $2T company

As Bill Gates used to say, "once you get beyond a million dollars, it's still the same hamburger"
Score: 55 Votes (Like | Disagree)
TSteffen Avatar
49 months ago
He had a contract… board signed off on it. Based on it he helped make a lot of money for a lot of people. Given the optics and the economy (now and predictions) he is cool with reworking compensation to what feels more appropriate (for his position and the moment). This is consistent with Mr. Cook’s character and leadership. It’s petty to snark. How much relative to profitability did some other tech leaders make last year? Did they take a cut?
Score: 38 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
49 months ago

definitely wasn't an innovation bonus thats for damn sure
The shareholders are not happy with the current iPad lineup. It's too confusing. My iPad Pencil (2nd generation) is useless right now and I don't have an iPad Pencil (1st generation). In addition, bring back the iPhone Mini. Only one person to blame over here.
Score: 24 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
49 months ago
As Mr. Tim Cook should! It starts from a top Leader on the totem pole.
Score: 23 Votes (Like | Disagree)
Latest Stories
Apple's Smart Home Hub: Everything We Know So Far
Apple's Smart Home Hub: Everything We Know So Far
8 hours ago
Apple's Home Hub Borrows From the iPhone Duo's StandBy Mode
Apple's Home Hub Borrows From the iPhone Duo's StandBy Mode
9 hours ago
Apple Invites App Updated With Three New Features
Apple Invites App Updated With Three New Features
13 hours ago
Apple Event on October 13?
Apple Event on October 13?
14 hours ago
Apple Watch SE 3 vs. Series 12 Buyer's Guide: Which Should You Buy?
Apple Watch SE 3 vs. Series 12 Buyer's Guide: Which Should You Buy?
16 hours ago
iPad Mini 8 to Offer These 10 New Features
iPad Mini 8 to Offer These 10 New Features
16 hours ago
DoorDash Unveils AI Food Ordering Through Apple's Messages App
DoorDash Unveils AI Food Ordering Through Apple's Messages App
17 hours ago
Amazon Takes Up to $150 Off Select M5 MacBook Air Models
Amazon Takes Up to $150 Off Select M5 MacBook Air Models
17 hours ago
Apple Still Plans to Release a New Full-Sized HomePod
Apple Still Plans to Release a New Full-Sized HomePod
19 hours ago
Apple Working to Expand HomeKit
Apple Working to Expand HomeKit
20 hours ago
Apple Smart Home Hub to Feature iMac G4-Style Design
Apple Smart Home Hub to Feature iMac G4-Style Design
20 hours ago
Three New Apple Smart Home Products Coming on October 13
Three New Apple Smart Home Products Coming on October 13
21 hours ago
Apple Pay Now Available in India With Axis Bank Cards
Apple Pay Now Available in India With Axis Bank Cards
1 day ago
OpenAI Launches Always-On 'Dots' Agents to Rival Meta's Muse
OpenAI Launches Always-On 'Dots' Agents to Rival Meta's Muse
1 day ago
AirPods 5 Teardown: Batteries Removable, Case Still Tough
AirPods 5 Teardown: Batteries Removable, Case Still Tough
1 day ago
iPhone 18 Pro Owners Complain of Speaker Crackling or Popping
iPhone 18 Pro Owners Complain of Speaker Crackling or Popping
1 day ago
You Can 'Get Ready' for iPhone Duo Pre-Orders on October 12
You Can 'Get Ready' for iPhone Duo Pre-Orders on October 12
1 day ago
Apple Pay Reportedly Launching in India Today
Apple Pay Reportedly Launching in India Today
2 days ago
Apple Releases New AirPods Beta Firmware
Apple Releases New AirPods Beta Firmware
2 days ago
Apple Shares New Guide for Using iOS 27 Parental Controls
Apple Shares New Guide for Using iOS 27 Parental Controls
2 days ago
Apple Creator Studio and Final Cut Camera Get New Features
Apple Creator Studio and Final Cut Camera Get New Features
2 days ago
Apple Explains Why It Removed ICE Tracking Apps Last Year
Apple Explains Why It Removed ICE Tracking Apps Last Year
2 days ago
Amazon Expands $779.99 Apple Watch Ultra 4 Deal to More Models
Amazon Expands $779.99 Apple Watch Ultra 4 Deal to More Models
2 days ago
Switch Siri AI for ChatGPT on Your Mac
Switch Siri AI for ChatGPT on Your Mac
2 days ago
Apple Says Emergency SOS via Satellite Now Available in Norway
Apple Says Emergency SOS via Satellite Now Available in Norway
2 days ago
AppleCare Guide: Is it Worth Paying For?
AppleCare Guide: Is it Worth Paying For?
2 days ago
Apple Reportedly Planned to Replace 5,000 Support Employees With AI
Apple Reportedly Planned to Replace 5,000 Support Employees With AI
2 days ago
Apple Planning to Launch Products Faster and More Often
Apple Planning to Launch Products Faster and More Often
2 days ago
Amazon Discounting New Mac Mini and Mac Studio Alongside Early Prime Day Deals on Monitors
Amazon Discounting New Mac Mini and Mac Studio Alongside Early Prime Day Deals on Monitors
2 days ago
New Apple TV 4K Hinted at in Support Document
New Apple TV 4K Hinted at in Support Document
2 days ago

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors