Facebook is shutting down its Face Recognition system and will delete the facial data of more than 1 billion of its users, Facebook parent company Meta announced this morning.
People who opted in to Face Recognition will no longer be automatically recognized in photos and videos, and their facial recognition templates will be deleted.
According to Facebook VP of Artificial Intelligence Jerome Pesenti, Facebook is making this change because it needs to weigh the positive use cases for facial recognition against growing societal concerns" as regulators "have yet to provide clear rules."
Facial recognition has been available on Facebook since 2011, and at the time that it debuted, Facebook turned the feature on automatically for more than 500 million people. The option, called Tag Recognition at the time, was designed to recognize Facebook users in photos and videos posted by other users, tagging all of the people in the photo.
There were immediate privacy concerns with the launch of the feature, which have persisted to this day. Facebook in December 2017 introduced an expanded Face Recognition feature and with it, an opt-out option.
Facebook says that more than a third of Facebook's daily active users have facial recognition enabled, and the change required "careful consideration." It will disable an Automatic Alt Text feature for blind users that automatically provided the names of people in photos.
Though Face Recognition in its current incarnation is shutting down, Facebook will continue to work on facial recognition technologies.
Looking ahead, we still see facial recognition technology as a powerful tool, for example, for people needing to verify their identity, or to prevent fraud and impersonation. We believe facial recognition can help for products like these with privacy, transparency and control in place, so you decide if and how your face is used. We will continue working on these technologies and engaging outside experts.
But the many specific instances where facial recognition can be helpful need to be weighed against growing concerns about the use of this technology as a whole. There are many concerns about the place of facial recognition technology in society, and regulators are still in the process of providing a clear set of rules governing its use. Amid this ongoing uncertainty, we believe that limiting the use of facial recognition to a narrow set of use cases is appropriate.
Face Recognition and the features that it enables will be officially removed "over the coming weeks." When disabled, people will no longer be automatically recognized in photos, and will no longer see suggested tags.
