Apple Highlights Upcoming October 18 Event With Interactive AR Logo
Apple just announced its second fall event, which is set to take place on Monday, October 18. As usual, the Apple Events webpage features an augmented reality logo that you can see when viewing the page on an iOS device.
Open up the Apple Events page on an iPhone or an iPad and then tap on the logo to open the augmented reality interface. Apple asks you to scan around the room and then projects the graphic from the event invite into the area.
For the Unleashed event, the augmented reality view features beams of blue light that are arranged in the shape of an Apple logo, along with the date "10.18."
Apple's October event is expected to focus on new MacBook Pro models, but we could also see the AirPods 3 and a refreshed version of the Mac mini. Apple plans to livestream the event, but MacRumors will also have live coverage both here on MacRumors.com and on our MacRumorsLive Twitter account.
Popular Stories
Ahead of the WWDC 2026 keynote at 10 a.m. Pacific Time today, Apple CEO Tim Cook has shared a short video in which country singer Lainey Wilson, actress Rhea Seehorn, DJ and producer Zedd, and other celebrities say "good morning" in various ways.
"I think I'll say it the way I always say it," concludes Cook.
Apple's hardware engineering chief John Ternus becomes CEO on September 1, so...
Apple's Worldwide Developers Conference (WWDC) starts today with the traditional keynote kicking things off at 10:00 a.m. Pacific Time. MacRumors is on hand for the event and we'll be sharing details and our thoughts throughout the day.
We're expecting to see a number of software-related announcements today, headlined by a reset on Apple's push into AI that should see a significant overhaul...
In February, Apple notified the European Commission that it would be acquiring certain assets from and have the right to hire certain employees from Rabbit 3 Times, the company behind the award-winning app design tool Play. The notification was published on the European Commission's website this week, following a four-month waiting period.
Play was a Mac and iPhone app that allowed designers ...
