Apple's online Apple Store is down at the current time, and attempting to access it to make a purchase gives the standard "Be Right Back" message.
Given that it's a Tuesday night/afternoon in the United States and we're not expecting any new products this week, it's likely that this is a temporary maintenance outage that is not related to a new product release. The Apple Store app is also down at the current time.
We'll update this article when the online Apple Store is back up and functional, and we'll let MacRumors readers know if there are any notable changes.
Update: The online Apple Store is back up. Apple has re-added a "Store" tab to its main site, but that appears to be the only change, suggesting the outage was mostly a behind-the-scenes maintenance update.
Friday October 30, 2026 3:20 pm PDT by Joe Rossignol
In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue.
If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....
Thursday October 29, 2026 1:47 pm PDT by Joe Rossignol
While the new iPad mini has an OLED display, the device does not support ProMotion, meaning the display's refresh rate is limited to 60Hz instead of 120Hz.
ProMotion support would have allowed for the iPad mini's refresh rate to automatically adjust from 10Hz to 120Hz depending on the content being displayed, but evidently Apple has kept the feature exclusive to the iPad Pro among iPad...
Thursday October 29, 2026 11:52 am PDT by Joe Rossignol
In the U.S. and most other countries, Apple's website shows the new iPad mini being held by pinched fingers, but this is not the case in South Korea.
The new iPad mini shown with pinched fingers on Apple's website in the U.S.
On its South Korean website, Apple simply shows an image of the iPad mini on its own.
The new iPad mini shown without pinched fingers on Apple's website in South Korea ...
I can’t believe in 2021 they still shut down their online shop for maintenance and store changes. Do any other big company online shops still do this ?