Earlier this month, WarnerMedia announced the upcoming launch of a new ad-supported tier for HBO Max, which has debuted today. Priced at $9.99 per month, the ad-supported tier is $5 less than the $14.99 monthly cost of the standard HBO Max subscription.
HBO Max is designed to feature the "lightest ad load in the streaming industry" for its ad-supported tier, and it will include access to all HBO Max original programming plus the back catalog of content from HBO, Warner Bros., DC, Turner Classic Movies, Adult Swim, Cartoon Network, and more.
The ad-supported tier does not include access to same-day premiere film releases from Warner Bros., which will require a full $14.99 subscription. Content is also limited to 1080p HD instead of 4K, and the ad-supported tier does not allow shows to be downloaded to watch offline.
In addition to monthly pricing options, the ad-supported tier can be purchased for $99.99 per year, dropping the price to $8.30 per month. The $15 per month tier is priced at $149.99 per year, which equates to $13 per month.
Prospective HBO Max customers who want to subscribe to the ad-supported tier can do so on the HBO Max website.
Wednesday July 29, 2026 11:39 am PDT by Joe Rossignol
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Wednesday July 29, 2026 12:03 pm PDT by Joe Rossignol
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019.
Q.ai...
Thursday July 30, 2026 3:43 am PDT by Tim Hardwick
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...
Just like all the streaming services I wait until there is a critical mass of things I want to watch, sign up for a month or two and binge watch everything, cancel, move on the the next service, rinse and repeat. No need for an ad supported cheaper tier when you selectively subscribe.
I can’t even imagine the ads happening in hbo shows I’ve already watched. Literally just imagine GoT Red Wedding episode and the last 20 minutes Flo from progressive and the Google Pixel car crash guy bust in with ads lol!
It would be hilarious, though, if they interrupted the Red Wedding with a tampon ad.
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
