Apple's Eddy Cue Reportedly Advising Tom Brady's New NFT Company
NFL star quarterback Tom Brady is teaming up with entrepreneur Richard Rosenblatt to launch a new NFT company called Autograph this spring, and Apple executive Eddy Cue will serve as an advisor to the company, according to CNN.

As a Senior Vice President at Apple, Cue oversees many of the company's services, such as Apple Music, Apple TV+, Apple Maps, and iCloud. Once a fixture at Apple Events, Cue has maintained a relatively low profile over the last few years, at least in the public eye. One of Cue's last appearances was in September 2020, when he praised British carrier EE's launch of smartphone plans bundled with multiple Apple services.
It is not uncommon for Apple executives to serve as board members or advisors to other companies, with Cue also sitting on Ferrari's board.
NFTs, or non-fungible tokens, are the latest cryptocurrency phenomenon. A non-fungible token is essentially a digital commodity like an image that has been authenticated with the same blockchain technology behind Ethereum. Twitter co-founder Jack Dorsey's first-ever tweet sold as an NFT for $2.9 million last month amid the NFT craze.
(Thanks, MyHealthyApple!)
Popular Stories
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking!
Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
Update — 10 a.m. Pacific Time: Apple has released iOS 27.
During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14.
iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update.
Below, we have highlighted eight new features and...
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....