iPhone 12 Series Still Strong Despite Weaker Demand, Says JP Morgan Analyst - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

iPhone 12 Series Still Strong Despite Weaker Demand, Says JP Morgan Analyst

Quarterly shipments of Apple's iPhone 12 series continue to enjoy a year-on-year increase, despite weakening demand for the devices, according to JP Morgan analyst Samik Chatterjee (via AppleInsider).

iPhone 12 Layout Feature
In an investor note from the analyst, Chatterjee decreased his 2021 iPhone shipment expectations from 236 million units to 230 million units, but noted that this number was still equivalent to a 13% overall increase in volume shipments for Apple compared to 2020.

Chatterjee's revised expectations are based on a significant cut in iPhone 12 Pro shipments and weaker-than-expected demand for the iPhone 12 mini, both of which make the bank "take note of a weaker demand environment." Chatterjee continues to believe that Apple will discontinue ‌iPhone 12 mini‌ production in the second quarter this year.

A report at the start of the year suggested Apple's ‌‌iPhone 12 mini‌‌, which is the smallest ‌iPhone‌ that has been released since the 2016 iPhone SE, has not been selling as well as Apple hoped, making up just 6% of iPhone 12 sales in the U.S. in October and November. A later report claimed that the ‌‌iPhone 12 mini‌‌ accounted for only 5% of all ‌iPhone 12‌ sales in the U.S. in the first half of January.

The JP Morgan analyst puts the slowing demand for the iPhone 12 series as a whole down to weaker consumer spending in China and a normalization of demand trends following the initial excitement surrounding Apple's adoption of 5G connectivity in the iPhone 12 series.

Chatterjee revised his shipment estimate to 52 million units for the March quarter, a 3 million decrease compared to his original expectations. For the June quarter, the analyst revised the number to 42 million units from 36 million units.

"However, at this time we do not see any reason to change our 2H21 volume forecast," said Chatterjee, noting that the supply chain is sticking with its 80 to 90 million build estimate for the first half of this year.

Related Forum: iPhone

Popular Stories

Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
imac video apple feature

Apple Made Its Second-Biggest Acquisition Ever This Year

Wednesday July 29, 2026 12:03 pm PDT by
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019. Q.ai...
Dynamic Island iPhone 18 Pro Feature

iPhone 18 Pro: Twelve Changes Coming to Apple's Next Flagship

Thursday July 30, 2026 3:43 am PDT by
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...

Top Rated Comments

71 months ago
Meh, typical Apple cycle. Sales will keep slowing down until the next iPhone is released. Getting tired of analysts proclaiming the obvious.
Score: 10 Votes (Like | Disagree)
71 months ago
This same re-hashed article rolls out almost every single year at this time, we’re six months into the halfway point from the iPhone 12 launch, which always has a drag in sales. But, I also suspect the unstable economy might have an affect on iPhone sales, which consumers probably won’t upgrade unless absolutely necessary.
Score: 3 Votes (Like | Disagree)
DeepIn2U Avatar
71 months ago

This same re-hashed article rolls out almost every single year at this time, we’re six months into the halfway point from the iPhone 12 launch, which always has a drag in sales. But, I also suspect the unstable economy might have an affect on iPhone sales, which consumers probably won’t upgrade unless absolutely necessary.
This isn't size months ... we're about to start the 4.5mth (mid-October 2020 launch).
Score: 2 Votes (Like | Disagree)
Romeo_Nightfall Avatar
71 months ago
still STRONG
Score: 2 Votes (Like | Disagree)
ikramerica Avatar
71 months ago
We did our part. My wife loves her valentines day 12 as a replacement for her old 6+. Granted it’s much much faster, but it’s also lighter and smaller for roughly the same screen width, higher dpi and much better main camera. She says she doesn’t miss touch ID, but I still would miss it.
Score: 1 Votes (Like | Disagree)
71 months ago
No way iPhone mini gets discontinued during second quarter. Maybe they decide to not continue to produce it at a lower price after the next generation iPhone gets introduced.
Score: 1 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors