Apple shipped around 2.5 million iPhones in China last month, rebounding slightly after one of its worst months in the country on record (via Reuters).

iphone 11 china
Apple sold fewer than 500,000 iPhones in February amid curbs on travel and transport, amounting to an almost 60 percent slump in iPhone sales.

Mobile phone companies in general are hoping to see demand recover in China, where restrictions on movement have recently eased. Many are looking to increase sales in the country as a way to cushion declines in overseas markets in the coming months.

Meanwhile, multiple third-party resellers in China have been offering discounts on Apple's ‌iPhone‌ 11 lineup in an attempt to bolster demand during a time when consumer confidence and spending is lower.

Chinese resellers offered similar discounts on ‌iPhone‌ XS and ‌iPhone‌ XR models in early 2019, shortly after Apple lowered its revenue guidance for the first quarter of its 2019 fiscal year due to fewer ‌iPhone‌ upgrades than it had anticipated.

Tag: China

Top Rated Comments

dotnet Avatar
72 months ago
A doubling of the pre-60%-slump figure (1.25M) is a slight rebound?
Score: 5 Votes (Like | Disagree)
Charles Cohen Avatar
72 months ago
If Apple keep making money in these F'ed times they better be giving back in a big way. If people keep dying they inadvertently wont have customers.
Score: 3 Votes (Like | Disagree)
robjulo Avatar
72 months ago
Yet that exact opposite rationale is often set forth on here when competitors cite shipment data. As though there are warehouses full of unsold Galaxy phones.


From shipping 500k to shipping 2.5 million is still a 4x increase. Stores don’t submit orders and reorders if they’re not selling product. No one wants to sit on inventory.
Score: 3 Votes (Like | Disagree)
Abazigal Avatar
72 months ago
Yet that exact opposite rationale is often set forth on here when competitors cite shipment data. As though there are warehouses full of unsold Galaxy phones.
The issue here is that different vendors interpret and report shipment data differently.

For Apple, units shipped equate units actually sold (or at least very close to it). This works because Apple tends to have more insight into their sales volume, thanks to their Apple stores and stronger relationship with retailers. Not to mention Apple controls the underlying OS, so they will know when a new device has been activated (implying it has been sold).

For Samsung, they are strong at distribution, in that they are able to quickly push out a new product to many countries in short order. However, the problem is that they often have little clue on how many of their smartphones have been bought by consumers, because they are reliant on mobile carriers for sales data.

We see this in the way Samsung kept revising their sales number of galaxy folds downwards, from 1 million, to 400-500 thousand, and I am betting the final number is probably less than 200 thousand. The reason for this is simple - Samsung simply has no idea.

So Samsung knows very well how many phones they have produced (why wouldn’t they), which equates to number shipped, but not so much about how many phones have actually been purchased by consumers. For all we know, they really could be sitting in a warehouse somewhere.

That’s the difference. The lack of a common standard when it comes to reporting units shipped. For Apple, units shipped - units sold. For Samsung, not necessarily.

These companies care Zero about anyone who posts here so why some have some kind of bizarre need to defend multi billion dollar companies...is beyond weird.
My rationale is very simple.

Right is right, even if it means I am speaking up in favour of a soulless, faceless company or somebody that I don’t like.

Wrong is wrong, even if the subject in question is my good friend.

I speak up for Apple (most of the time) not because I have some uncontrollable urge to defend a trillion-dollar company or that I am in their pocket (I can only say ‘I wish’), but because I simply feel that their arguments don’t hold water.

If your friend or family member were to share a piece of fake news via WhatsApp or try to perpetuate an erroneous piece of information (like using toothpaste to soothe a burn), you would point that out. I am just doing the same when it comes to any discussion here on Apple. Arguments are made, I happen to not agree with them based on my own understanding of how Apple works, and so I speak up.
Score: 2 Votes (Like | Disagree)
Michael Scrip Avatar
72 months ago

From shipping 500k to shipping 2.5 million is still a 4x increase. Stores don’t submit orders and reorders if they’re not selling product. No one wants to sit on dead inventory.
Exactly.

I love it when people think Apple just blindly ships products to stores but the stores are unable to sell them to consumers. It's as if an iPhone will sit on a shelf for months at a time.

I guess people think that iPhones end up like all those E.T. cartridges buried in the desert ('https://en.wikipedia.org/wiki/Atari_video_game_burial').

:p
Score: 2 Votes (Like | Disagree)
PickUrPoison Avatar
72 months ago

Yet that exact opposite rationale is often set forth on here when competitors cite shipment data. As though there are warehouses full of unsold Galaxy phones.
I can’t speak for other posters or any particular competitor’s practices, though some companies have been known to stuff the channel (with product that later gets rebated after being sold in “two-fer” deals).

But I haven’t seen anyone arguing about overstated android shipments for years. I do have hundreds of trolls blocked though, so I might’ve missed those posts. Feel free to link them and I’ll comment.
Score: 2 Votes (Like | Disagree)

Popular Stories

ios 26 1 liquid glass opaque

iOS 26.1 Beta 4 Lets Users Control Liquid Glass Transparency with New Toggle

Monday October 20, 2025 10:57 am PDT by
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass. The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Saturday October 18, 2025 11:00 am PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps. More features and changes will follow in future ...
iPhone Air

Report: 'Virtually No Demand' for iPhone Air

Wednesday October 22, 2025 3:22 am PDT by
Apple is "drastically" cutting production of the iPhone Air and shifting focus toward the iPhone 17 and iPhone 17 Pro models, Nikkei Asia reports. The business publication claims to have learned of a major cut to iPhone Air production motivated by weaker-than-expected consumer interest, nearly to "end of production levels." Despite early reports of the iPhone Air selling out within hours of...
iPhone Siri Glow

Some Apple Employees Have 'Concerns' About iOS 26.4's Revamped Siri

Sunday October 19, 2025 7:39 am PDT by
iOS 26.4 is expected to introduce a revamped version of Siri powered by Apple Intelligence, but not everyone is satisfied with how well it works. In his Power On newsletter today, Bloomberg's Mark Gurman said some of Apple's software engineers have "concerns" about the overhauled Siri's performance. However, he did not provide any specific details about the shortcomings. iOS 26.4 will...
iOS 26

iOS 26.0.2 Update for iPhones Coming Soon

Friday October 17, 2025 7:35 am PDT by
Apple's software engineers continue to internally test iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet. The update will likely be released by the end of next week. Last month, Apple released iOS 26.0.1,...
Apple iPad Pro hero M5

New iPad Pro Has Six Key Upgrades Beyond M5 Chip

Saturday October 18, 2025 10:57 am PDT by
While the new iPad Pro's headline feature is the M5 chip, the device has some other changes, including N1 and C1X chips, faster storage speeds, and more. With the M5 chip, the new iPad Pro has up to a 20% faster CPU and up to a 40% faster GPU compared to the previous model with the M4 chip, according to Geekbench 6 results. Keep in mind that 256GB and 512GB configurations have a 9-core CPU,...
maxresdefault

Here's How the iOS 26.1 Transparency Toggle Changes Liquid Glass

Monday October 20, 2025 1:55 pm PDT by
With the fourth beta of iOS 26.1, Apple added a toggle that makes Liquid Glass more opaque and reduces transparency. We tested the beta to see where the toggle works and what it looks like. Subscribe to the MacRumors YouTube channel for more videos. If you have the latest iOS 26.1 beta, you can go to Settings > Display and Brightness to get to the new option. Tap on Liquid Glass, then...
iOS 26

What's New in iOS 26.1 Beta 4

Monday October 20, 2025 1:02 pm PDT by
Even though we're at the fourth beta of iOS 26.1, Apple is continuing to add new features. In fact, the fourth beta has some of the biggest changes that we'll get when iOS 26.1 releases to the public later this month. We've rounded up what's new below. Liquid Glass Transparency Toggle Apple added a toggle for customizing the look of Liquid Glass. In Settings > Display and Brightness,...