Apple Music and NBA Partner on New Playlist, Songs Will Be Featured in Game Highlights - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Music and NBA Partner on New Playlist, Songs Will Be Featured in Game Highlights

by

Apple and the NBA today announced that they have partnered on a new Apple Music playlist, as noted by Bloomberg.

eddy cue warriors
The report notes that the new Base:Line playlist will have about 40 songs with a hip-hop focus. The songs will also be available through the NBA's app and website, and will be featured in game highlights shared on social media.

Apple plans to refresh the playlist weekly, with the songs sourced from independent label UnitedMasters.

Top Rated Comments

steve217 Avatar
85 months ago
Nothing for the pets still.
Score: 3 Votes (Like | Disagree)
85 months ago

The NBA is so important for the young generation and Apple knows this.
A couple million people came out for the Raptors parade in Toronto, so this can't be understated.
Score: 2 Votes (Like | Disagree)
OriginalClone Avatar
85 months ago
Nice. Cue the haters..
Score: 2 Votes (Like | Disagree)
85 months ago

As if we don't already have enough hip-hop shoved down our throats in this damn streaming service.
What is it with you guys and your preoccupation with things being shoved down your throats. It's weird. Music goes in your ears, bud.
Score: 1 Votes (Like | Disagree)
85 months ago

NBA is so important to at least 2 major demographics that have nothing to do nor restricted to age. I’m a Canadian citizen and even I know this, unsure if you’re American and didn’t realize this



You’ll always see them but they’ve not had anything worthy on their given plates to hate about. I’m not hater, in fact I love Eddie cause he doesn’t muck about or hide behind rhetoric nor make excuses - he’s always gotten the job done! Online store, retail store transactions, App Store, Apple Music services and iTunes have all over the last 2 decades plus have performed rock solid (iMessage as well) even if we include all the very minimal issues or outages! It’s been bullet proof comparatively to any other competitions online offerings!!

but only Cue can be this big an NBA team fan and STILL wear sandals on front row lmao! (That my fitness takes balls)!
And one of them demos are kids ages 6-14.
Score: 1 Votes (Like | Disagree)
DeepIn2U Avatar
85 months ago

The NBA is so important for the young generation and Apple knows this.
NBA is so important to at least 2 major demographics that have nothing to do nor restricted to age. I’m a Canadian citizen and even I know this, unsure if you’re American and didn’t realize this


Nice. Cue the haters..
You’ll always see them but they’ve not had anything worthy on their given plates to hate about. I’m not hater, in fact I love Eddie cause he doesn’t muck about or hide behind rhetoric nor make excuses - he’s always gotten the job done! Online store, retail store transactions, App Store, Apple Music services and iTunes have all over the last 2 decades plus have performed rock solid (iMessage as well) even if we include all the very minimal issues or outages! It’s been bullet proof comparatively to any other competitions online offerings!!

but only Cue can be this big an NBA team fan and STILL wear sandals on front row lmao! (That my fitness takes balls)!
Score: 1 Votes (Like | Disagree)

Popular Stories

apple music

Apple Music Now Costs $11.99 as Apple Increases Subscription Prices

Friday July 17, 2026 11:25 am PDT by
Apple today increased the price of Apple Music and some Apple One subscription bundles. An individual Apple Music subscription is now $1 more expensive in the United States, going from $10.99 to $11.99 per month. Pricing on the Apple Music Family plan increased by $3, increasing from $16.99 to $19.99. Student pricing is up $1, with the plan now priced at $6.99. The price of the individual ...
Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
imac video apple feature

Apple Made Its Second-Biggest Acquisition Ever This Year

Wednesday July 29, 2026 12:03 pm PDT by
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019. Q.ai...

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors