Instagram has considered hiding the like count on images uploaded to the social network, which would prevent people from seeing how many people have tapped the "heart" icon on each photo.

The feature was found by Jane Manchun Wong, who often hunts down features in testing in Instagram and Twitter. As depicted in an image shown by Wong, the like count on a photo is hidden by default and visible only by the person who posted the photo.

instagramhiddenlikes
"We want your followers to focus on what you share, not how many likes your posts get. During this test, only the person who shared a post will see the total number of likes it gets," reads the description of the feature.

In a statement to The Verge, however, Instagram says that the feature is not being tested at the current time: "We're not testing this at the moment, but exploring ways to reduce pressure on Instagram is something we're always thinking about.

Hiding likes would fundamentally change the way Instagram works, as liking photos and garnering likes is one of the platform's main features.

Top Rated Comments

Saipher Avatar
85 months ago
This would be great! I believe a lot of teens, and some adults too, feel pressured to receive likes as a measure of their social acceptance or status. This would alleviate the problem.
Score: 24 Votes (Like | Disagree)
Intellectua1 Avatar
85 months ago
There goes a lot of Instagram models careers, they should hide the followers count too, that'd be hilarious!
Score: 19 Votes (Like | Disagree)
JoEw Avatar
85 months ago
Strangely I think this would be good for the platform long term, the like thing is quickly becoming a poison on people’s minds. Instagram doesn’t want to be the next Facebook. They should double down on photos.
Score: 11 Votes (Like | Disagree)
DBZmusicboy01 Avatar
85 months ago
Facebook is killing Instagram more and more everyday :( this is ridiculous
Instagram used to be amazing back in 2012-2016 but ever since 2017 it has gone to crap.
Score: 8 Votes (Like | Disagree)
dampfnudel Avatar
85 months ago
This would be great! I believe a lot of teens, and some adults too, feel pressured to receive likes as a measure of their social acceptance or status. This would alleviate the problem.
I think that’s one of the main reasons they would consider doing this. It would also be a good step in the right direction to deal effectively with the glut of influencers and wannabe influencers who have made the service a bloated, meaningless shell of what it once was. They could create a separate app for influencers called Instafluencers (which they would charge a fee for) and keep the commercialization/influencer bloat out of Instagram. When you have too many influencers peeing in the same pool, people will begin to reconsider their decision to get into the pool.
Score: 6 Votes (Like | Disagree)
iBreatheApple Avatar
85 months ago
I’m for it but people who use this as a monetary/business platform are gonna be piiiised. Likes and metrics are what get people (models, DJs, whoever) bookings.
Score: 5 Votes (Like | Disagree)

Popular Stories

iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Saturday October 18, 2025 11:00 am PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps. More features and changes will follow in future ...
ios 26 1 liquid glass opaque

iOS 26.1 Beta 4 Lets Users Control Liquid Glass Transparency with New Toggle

Monday October 20, 2025 10:57 am PDT by
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass. The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
iPhone Siri Glow

Some Apple Employees Have 'Concerns' About iOS 26.4's Revamped Siri

Sunday October 19, 2025 7:39 am PDT by
iOS 26.4 is expected to introduce a revamped version of Siri powered by Apple Intelligence, but not everyone is satisfied with how well it works. In his Power On newsletter today, Bloomberg's Mark Gurman said some of Apple's software engineers have "concerns" about the overhauled Siri's performance. However, he did not provide any specific details about the shortcomings. iOS 26.4 will...
iOS 26

iOS 26.0.2 Update for iPhones Coming Soon

Friday October 17, 2025 7:35 am PDT by
Apple's software engineers continue to internally test iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet. The update will likely be released by the end of next week. Last month, Apple released iOS 26.0.1,...
Apple iPad Pro hero M5

New iPad Pro Has Six Key Upgrades Beyond M5 Chip

Saturday October 18, 2025 10:57 am PDT by
While the new iPad Pro's headline feature is the M5 chip, the device has some other changes, including N1 and C1X chips, faster storage speeds, and more. With the M5 chip, the new iPad Pro has up to a 20% faster CPU and up to a 40% faster GPU compared to the previous model with the M4 chip, according to Geekbench 6 results. Keep in mind that 256GB and 512GB configurations have a 9-core CPU,...
maxresdefault

Here's How the iOS 26.1 Transparency Toggle Changes Liquid Glass

Monday October 20, 2025 1:55 pm PDT by
With the fourth beta of iOS 26.1, Apple added a toggle that makes Liquid Glass more opaque and reduces transparency. We tested the beta to see where the toggle works and what it looks like. Subscribe to the MacRumors YouTube channel for more videos. If you have the latest iOS 26.1 beta, you can go to Settings > Display and Brightness to get to the new option. Tap on Liquid Glass, then...
HomePod mini and Apple TV

Apple's Next Rumored Products: New HomePod Mini, Apple TV, and More

Thursday October 16, 2025 9:13 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year. The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
iOS 26

What's New in iOS 26.1 Beta 4

Monday October 20, 2025 1:02 pm PDT by
Even though we're at the fourth beta of iOS 26.1, Apple is continuing to add new features. In fact, the fourth beta has some of the biggest changes that we'll get when iOS 26.1 releases to the public later this month. We've rounded up what's new below. Liquid Glass Transparency Toggle Apple added a toggle for customizing the look of Liquid Glass. In Settings > Display and Brightness,...
kohler toilet sensor

Kohler Launches $600 iPhone-Connected Toilet Camera That Monitors Your Health Through Waste Analysis

Monday October 20, 2025 1:42 pm PDT by
Kohler is expanding its line of bathroom products with Dekoda, an iPhone-connected device that's designed to be attached to a toilet rim (via The Verge). The device's included "sensors" point into the toilet bowl, allowing it to analyze what goes on in the bathroom. According to Kohler, Dekoda is a health tracker that can monitor gut health and hydration, as well as detect the presence of...