AMC today announced the upcoming launch of a new movie-watching service that's designed to compete with MoviePass, allowing AMC customers to watch several movies per week for a monthly fee.
While MoviePass permits customers to watch one movie per day for $9.95 per month, there have been questions about its long-term sustainability. AMC's "Stubs A-List" offering will let customers watch three movies per week for $19.95 plus tax, which it claims is a "sustainable price."
MoviePass does not permit customers to watch more than one movie per day or to rewatch movies they've already seen once, both features that are included in the Stubs A-List program.
Stubs A-List can be used at all AMC, AMC Dine-in, and AMC Classic theatres in the United States, with other perks that are not available through MoviePass. Customers can book tickets online in advance, including at AMC Theatres with reserved seating, and it includes IMAX, Dolby Cinema, RealD 3D, Prime, and Big D movies.
Movie tickets can be purchased at AMC Theatres, on the AMC website, or through the AMC Theatres app, available for iOS and Android.
AMC's new offering also includes all of the benefits of its AMC Stubs Premiere program, with "VIP service levels" at theatres, no online ticketing fees, and discounts on food and beverages, such as free upgrades on popcorn and soda.
Stubs A-List will be available starting on Tuesday, June 26.
Top Rated Comments
Now that I'm an adult with young children I only get to go to the movies a few times per year so this is useless to me. Maybe someday. What I would prefer is a similar program for renting movies, along with that idea Apple was working on for being able to rent movies that are showing in theaters at a higher price. Netflix just doesn't cut it anymore.
If anything it devalues the price of admission. And even if this and MoviePass collapse people will be used to one small flat fee for one movie a day
There is no going back, it’s like the Spotifyification or Netflixication for movie theaters
A couple of interesting things I noticed on the website that weren't mentioned here... First, you have to "lock in" to a 3-month commitment. Also, you're "guaranteed" that your membership price won't increase for 12 months. Which leads me to believe that they plan on increasing pricing somewhere down the line... probably when moviepass is gone.
That being said it is more convenient seeing as I don’t have to be near the theater to order my ticket, can reserve ahead of time and see IMAX/Dolby (which, sidenote, Dolby is AMAZING and everyone should watch movies in that format), etc.
But I’ll say for us Millennials, $19.99 is probably still too high. Sure, cue the “but think of all the perks over MoviePass,” comments and I think most would still choose MoviePass’ limitations for the cheaper price. At this point theaters need to just focus on getting people back in the doors and I think this is a great first step but a lot of it has to do with just all around crappy movies being released on the regular (because people will dish out ~$15 to see blockbuster hits) and the price of concessions (because do I REALLY need to pay $20+ for a few snacks???)
I think $14.99 is the way to go here now that there’s competition.