Apple Music's string of exclusive content continues today with the debut of "Rise," a new single from Katy Perry set to coincide with the upcoming 2016 Summer Olympics in Rio. The song was released late last night, and is an exclusive to iTunes as well as Apple's streaming music service.
In a statement, Perry said that the timing of the song felt right to share it now, instead of waiting for her next album, because she sees that "there is a need for our world to unite." NBC also confirmed that it will play Rise as the anthem of the Rio Olympics, with the new single set to play before and throughout the Summer Games.
“This is a song that’s been brewing inside me for years, that has finally come to the surface. I was inspired to finish it now, rather than save it for my next album, because now more than ever, there is a need for our world to unite,” the Grammy nominee said in a statement.
“I know that together we can rise above the fear – in our country, and around the world. I can’t think of a better example than the Olympic athletes, as they gather in Rio with their strength and fearlessness, to remind us how we ALL can come together, with the resolve to be the best we can be. I hope this song can inspire us to heal, unite, and rise together. I am honored that NBC Olympics has chosen to use it as an anthem before and during the Rio Games.”
Apple Music turned one year old in June, with subscriber numbers now reaching above 15 million, which Apple CEO confirmed during WWDC. Also during its keynote in June, Apple revealed an incoming redesign for its streaming music service, set to debut within iOS 10, where Apple Music will get a simpler navigation interface and bolder fonts. Following in the wake of multiple artist and song exclusives, Apple Music head of original content Larry Jackson described the service's current goal as "MTV in its 80s and 90s Heyday."
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Make Me OHHHHH is much better IMO.