Apple Watch Featured on Cover of Canadian Fashion Magazine 'Flare' - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Watch Featured on Cover of Canadian Fashion Magazine 'Flare'

Apple Watch continues to be marketed around the world leading up to its highly-anticipated launch in April, this time making its Canadian debut in the upcoming May issue of fashion magazine Flare. The publication features actress Hailee Steinfeld wearing an Apple Watch Sport on two separate covers in both silver and space gray, accompanied by an article listing things you can do with your Apple Watch.

Flare Magazine Apple Watch
In addition to the fashion shoot, the magazine outlines more than a dozen ways the Apple Watch can be used beyond timekeeping, such as for ordering a coffee, boarding a flight, learning a new language, hailing a cab, managing finances, tracking health and fitness, identifying songs, controlling a vehicle, becoming a karaoke star, controlling an Apple TV, unlocking a hotel room and more.

Apple Watch has been featured in several fashion and fitness magazines worldwide in recent months, including Self, Vogue, Style, East Touch, YOHO, Fitness Magazine and Elle. Apple has heavily promoted its first wearable device in the fashion industry leading up to its launch, and has set up boutique shops at Galeries Lafayette in Paris, Isetan in Tokyo and Selfridges in London for the product.

Canada is one of nine countries where the Apple Watch is set to launch later this month, alongside the United States, Australia, China, France, Germany, Hong Kong, Japan and United Kingdom. The wrist-worn device will be available for pre-order and try-on appointments beginning April 10 ahead of an April 24 release date. Wider international availability is likely to occur in the near future.

Related Roundup: Apple Watch 11

Popular Stories

Apple Watch Ultra 2 Complications

Apple Watch Rethink Could See Debut of Round Model, Screenless Fitness Tracker, and More

Sunday August 9, 2026 8:37 am PDT by
Apple is re-evaluating the Apple Watch lineup and considering a host of radical new designs, according to Bloomberg's Mark Gurman. Subscribe to the MacRumors YouTube channel for more videos. In today's edition of his "Power On" newsletter, Gurman compared plans for the Apple Watch's evolution to the "revolutionary design change" that the foldable iPhone represents. It will be "something that...
Apple Watch series 2 ceramic

Ceramic Case Could Return With Apple Watch Series 12

Sunday August 9, 2026 9:21 am PDT by
Apple is planning to reintroduce its striking ceramic Apple Watch casing as soon as this year, Bloomberg's Mark Gurman reports. Subscribe to the MacRumors YouTube channel for more videos. Writing in his "Power On" newsletter, Gurman explained that the ceramic case option is expected to return either this year or in 2027. Apple first introduced a ceramic Apple Watch Edition with the Series 2...
TMRS 206 Apple Watch Redesign Thumb

The MacRumors Show: Where Does the Apple Watch Go Next?

Friday August 14, 2026 9:35 am PDT by
On this week's episode of The MacRumors Show, we discuss how the Apple Watch is seemingly heading into one of its least eventful new generations, yet the rumors stacking up behind it describe the most radical rethink in the product's history coming later. Subscribe to The MacRumors Show YouTube channel for more videos The most eye-catching change potentially coming this year is not a new...

Top Rated Comments

Taz Mangus Avatar
149 months ago
A picture of a brainless model staring at the camera makes me want to go out and get an Apple watch.

You personally know the model to make such a statement? Or you think all models are brainless? Or you think pretty women are brainless?
Score: 20 Votes (Like | Disagree)
149 months ago
A picture of a brainless model staring at the camera makes me want to go out and get an Apple watch.
Who's the brainless one? She is an actress who, at the age of about 14, played the lead female role in the True Grit remake. If you haven't seen it, you should. She was quite amazing in it.
Score: 20 Votes (Like | Disagree)
Chupa Chupa Avatar
149 months ago
A picture of a brainless model staring at the camera makes me want to go out and get an Apple watch.

What is brainless is your comment. Try using your own before you post instead of disparaging people you've never met. Truly your comment says more about you than the person you are attacking.
Score: 19 Votes (Like | Disagree)
CJM Avatar
149 months ago
Anyone else starting to feel like these stories are nothing more than advertising?
Score: 19 Votes (Like | Disagree)
0098386 Avatar
149 months ago
A picture of a brainless model staring at the camera makes me want to go out and get an Apple watch.

How do you know she's brainless?
Score: 16 Votes (Like | Disagree)
149 months ago
A picture of a brainless model staring at the camera makes me want to go out and get an Apple watch.
Score: 16 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors