Qualcomm Backs Off 'Marketing Gimmick' Comments About the A7's 64-Bit Benefits
Last week, Qualcomm chief marketing officer Anand Chandrasekher called Apple's new 64-bit A7 processor a "marketing gimmick" and claimed the processor had very few consumer-driven features.
Today, Qualcomm is backing away from those comments, according to Macworld. A company spokesperson issued this statement to the magazine:
"The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate," said a Qualcomm spokesperson in an email. "The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices."
64-bit processing marks a major advance for mobile CPU-makers and will be extremely important for Qualcomm going forward, as the firm has announced that it too is working on such chips. Given the flurry of attention regarding Chandrasekher's comments and Qualcomm's own ambitions in the area, it makes sense for the company to try to walk back the "marketing gimmick" remarks.
Popular Stories
In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue.
If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....
While the new iPad mini has an OLED display, the device does not support ProMotion, meaning the display's refresh rate is limited to 60Hz instead of 120Hz.
ProMotion support would have allowed for the iPad mini's refresh rate to automatically adjust from 10Hz to 120Hz depending on the content being displayed, but evidently Apple has kept the feature exclusive to the iPad Pro among iPad...
In the U.S. and most other countries, Apple's website shows the new iPad mini being held by pinched fingers, but this is not the case in South Korea.
The new iPad mini shown with pinched fingers on Apple's website in the U.S.
On its South Korean website, Apple simply shows an image of the iPad mini on its own.
The new iPad mini shown without pinched fingers on Apple's website in South Korea ...
