Qualcomm Backs Off 'Marketing Gimmick' Comments About the A7's 64-Bit Benefits
Last week, Qualcomm chief marketing officer Anand Chandrasekher called Apple's new 64-bit A7 processor a "marketing gimmick" and claimed the processor had very few consumer-driven features.
Today, Qualcomm is backing away from those comments, according to Macworld. A company spokesperson issued this statement to the magazine:
"The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate," said a Qualcomm spokesperson in an email. "The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices."
64-bit processing marks a major advance for mobile CPU-makers and will be extremely important for Qualcomm going forward, as the firm has announced that it too is working on such chips. Given the flurry of attention regarding Chandrasekher's comments and Qualcomm's own ambitions in the area, it makes sense for the company to try to walk back the "marketing gimmick" remarks.
Popular Stories
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019.
Q.ai...
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...
