Apple Notebook Refresh Expected Late This Quarter, But Only Modest Shipment Growth for 2013 - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Notebook Refresh Expected Late This Quarter, But Only Modest Shipment Growth for 2013

Citing supply chain sources, Digitimes reports that Apple is expected to see only modest "single-digit" shipment growth for its notebook lineup in 2013, with the 13-inch MacBook Pro in particular seeing weaker-than-expected sales.

Apple was confident about its 13-inch MacBook Pro performance for 2013, but the device's actual sales turn out to be weaker than expected, leaving the company still digesting its inventories in the first quarter.

The sources pointed out that Apple's MacBook Pros have strong attraction to consumers, but the devices' high prices are instead pushing consumers away.

The report also claims that Apple will be refreshing its notebook lineup "at the end of the second quarter", which could mean an introduction at the company's Worldwide Developers Conference expected in June.

apple_notebook_lineup_feb13
Digitimes had reported in late December that Apple was planning a June refresh for its notebook lineup, and similar timeframes have been claimed by reliable KGI Securities analyst Ming-Chi Kuo and Taiwanese newspaper Economic Times.

Back in mid-February, Apple released a surprise minor update for the Retina MacBook Pro, including a significant price drop for the 13-inch models. Apple also dropped pricing on the high-end MacBook Air at the time, a move that had been at least in part predicted by Digitimes in its late December report.

Apple is likely to use Intel's forthcoming Haswell processors in its next-generation notebooks, and Intel will reportedly be releasing the first mobile Haswell chips in late May or early June.

Related Roundups: MacBook Pro, MacBook Air
Related Forums: MacBook Pro, MacBook Air

Popular Stories

M4 MacBook Air 13 and 15 inch Feature

MacBook Air Experiencing 'Major' Shortage Despite $200 Price Increase

Sunday August 2, 2026 7:12 pm PDT by
Despite receiving a price increase in June, the MacBook Air is currently experiencing a "major" shortage, according to Bloomberg's Mark Gurman. "Retail store sources say Apple is struggling to keep the laptop in stock and that shipments of new units are more constrained than they can ever recall," he said. In the U.S., the MacBook Air is facing a 2-6 week delivery estimate on Apple's...
Foldable iPhone 2023 Feature 1

Foldable Smartphone Sales to Rise 20% This Year Due to 'iPhone Ultra'

Wednesday August 5, 2026 4:44 am PDT by
Global foldable smartphone shipments are expected to grow 20% in 2026 compared to last year, with Apple's first entry into the category cited as one of the factors driving the increase, according to industry sources cited by DigiTimes. The report notes that the broader smartphone market is contending with tighter supply of upstream logic chips and higher memory prices, but says the foldable...
Apple Silicon Teal Feature

Apple's Bid to Use Chinese Chipmaker as Leverage Backfires

Thursday August 6, 2026 4:53 am PDT by
Apple's attempt to use Chinese memory maker CXMT as leverage against Samsung Electronics and SK Hynix has backfired, with the two Korean chipmakers ending up with more pricing power rather than less, ml">DigiTimes reports, citing South Korean and Chinese trade press. This year, Apple has explored CXMT and fellow Chinese chipmaker YMTC as potential DRAM suppliers, and had progressed to testing...

Top Rated Comments

175 months ago
The prices need to drop on all the rMBPs. They're too expensive, and I think the numbers are showing it.
Score: 18 Votes (Like | Disagree)
bwillwall Avatar
175 months ago
IMO they should definitely have a laptop cheaper than $1,000
Score: 15 Votes (Like | Disagree)
PatriotInvasion Avatar
175 months ago
13" Retina Air. I'm waiting Apple.

Ah, it's called the 13" Retina MacBook Pro with about 3 extra millimeters and a smaller footprint.

Keep waiting though I guess, but don't expect a Retina Air for $1,199.
Score: 11 Votes (Like | Disagree)
175 months ago
I hope the future of their laptop line is just one type of machine:
- Air body
- Pro features (external optical if needed)
- Retina display
In 11, 13, 15 & 17" sizes. Add an Apple-designed discrete graphics card (so it'll fit in the Air's body) as a BTO option.

One model. Four sizes. Keep things nice and simple. :)

There's several significant problems with your idea:

1) It makes a lot of sense.

2) The four sizes are ideal.

3) The Air Body style is uniquely Apple & the Best Looking.

4) These four would likely be in very high demand.

5) This plan contains too much common sense.

6) Apple hasn't thought of it. Why? See #5


Oh Well, I thought it was a Winning Idea :eek:
Score: 10 Votes (Like | Disagree)
Mr Fusion Avatar
175 months ago
Ah, it's called the 13" Retina MacBook Pro with about 3 extra millimeters and a smaller footprint.

Keep waiting though I guess, but don't expect a Retina Air for $1,199.
I hope the future of their laptop line is just one type of machine:
- Air body
- Pro features (external optical if needed)
- Retina display
In 11, 13, 15 & 17" sizes. Add an Apple-designed discrete graphics card (so it'll fit in the Air's body) as a BTO option.

One model. Four sizes. Keep things nice and simple. :)
Score: 9 Votes (Like | Disagree)
175 months ago
just waiting for the 15 rMBP price to drop...
Score: 9 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors