Google to Take on Apple with Open AirPlay Alternative - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Google to Take on Apple with Open AirPlay Alternative

GigaOM reports that Google wants to take on Apple with an open AirPlay alternative.

YouTube recently launched AirPlay-like video beaming for Google TV and Android devices, but Google plans to take the technology much further. The company is working on an alternative to AirPlay, which it wants to bring to third-party devices and services – a clear shot at Apple.

Google's new protocol would also supplant the existing DLNA standard which offers similar functionality.

140318 airplay tangled

AirPlay from Apple allows Mac and iOS devices to easily stream audio, video and screen content to your Apple TV.

Google's system would reportedly be similar, and also allow data to flow in both directions, allowing full "second-screen experiences" that could relay information back to your phone or tablet. Google recently launched the first version of the service aimed at Android devices, Google TV and YouTube. Their plans are to expand their technology to other apps.

Popular Stories

Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
imac video apple feature

Apple Made Its Second-Biggest Acquisition Ever This Year

Wednesday July 29, 2026 12:03 pm PDT by
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019. Q.ai...
Dynamic Island iPhone 18 Pro Feature

iPhone 18 Pro: Twelve Changes Coming to Apple's Next Flagship

Thursday July 30, 2026 3:43 am PDT by
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...

Top Rated Comments

179 months ago
But, for the love of the children, why? There's a frikkin' standard already, why not use it? Or are Google as self-obsessed and retarded as Apple?

google to take on apple with open airplay alternative image

-SC
Score: 34 Votes (Like | Disagree)
179 months ago
I'll bet the dozens of people with Google TV will love this new Airplay-like capability.
Score: 33 Votes (Like | Disagree)
landroverz7 Avatar
179 months ago
Google first update your youtube app and make it a universal app with support for iPhone 5 widescreen and ipad retina screens also fix the airplay and add background audio. After that you can think about your google devices.
Score: 30 Votes (Like | Disagree)
Solomani Avatar
179 months ago
If it's open do you think it could end up on Apple TV? Annoying to need an Apple tv and a google tv.

And 6 months later, there will be announcements of MicrosoftTV, AmazonTV, and GangnamStyleTV (the Samsung version). :D
Score: 23 Votes (Like | Disagree)
179 months ago
Looks like the copy machines aren't just running in Redmond these days.
Score: 22 Votes (Like | Disagree)
nuckinfutz Avatar
179 months ago
After Google TV and Nexus Q debacles is anyone really going to trust Google?
Score: 17 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors